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15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

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Email marketing data to track and manage for success

illumin

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. Tracking this data also lets marketers create more effective communications. CTR is easy to access and understand; the metric lets marketers quickly see their overall email performance.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service. The benefits are various: Increased Conversion Rates: Users who see retargeted ads are more likely to convert, having already expressed interest in your product or service.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform? 8 Key Must-have Features of Email Marketing Platforms.

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Practical Tips to Optimize Google Business Profile for Local Businesses

Huptech Web

Highlight your; Mission Unique selling points History of your business Services/products offered Why customers should choose you over competitors Avoid including content that is irrelevant or not directly associated with your business. Some stats reveal that!

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How to Sell Your E-Commerce Business for 3-10x the Profit

SmartBug Media

A strong marketing strategy and structure that is already in place will set you up for success when you sell your e-commerce business. Audit Your Marketing Strategy. Is your email marketing strategy on point, or do you need to revamp it now in order to maximize profit when you sell? Continue Marketing Maintenance.

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Stats to Track Through the Customer Lifecycle

Ontraport

Just as organizing five years worth of clutter in the garage or finally putting together that complicated IKEA dresser you bought last month, many marketers and business owners avoid getting started with marketing tracking, such as UTMs, because it’s hard to decide what to tackle first. Click-through rate (CTR). Conversion rate.

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