Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 361

Enterprise Management Marketing Automation Services Marketing AI Work Management 361

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? When Do You Need a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

LeanData

FEBRUARY 9, 2021

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. Push the old marketing sales funnel aside. First, a step back. Image: B2B News Network.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

Marketing Insider Group

JULY 10, 2023

Image Source Key Takeaways: Decision intelligence tools process data to give you predictive analysis and solid recommendations. CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Another example is inventory management software.

Budget Programs 222

Budget Programs Marketing Automation Services CMS Development Marketing Budget 222

Zoominfo

FEBRUARY 12, 2024

CRM Software: Your All-in-One Sales Hub Offering more than just data management, the right customer relationship management (CRM) solution can help align sales with marketing, making for consistent messaging and a unified approach to customer engagement. What Are Sales Operations Tools?

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Tools Marketing Management 130

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Zoominfo

FEBRUARY 5, 2024

The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Seismic

JANUARY 21, 2021

By using information and analytics to understand a prospect’s business challenges, sellers are better positioned to deliver resonant content experiences throughout the sales cycle. Content analytics and insights are the foundation that make meaningful content experiences possible. The importance of personalized buyer experiences.

Top of Funnel 102

Top of Funnel Marketing AI Analytics Organization 102

Tomorrow People

APRIL 27, 2022

However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Why is it important to have a clearly defined target market? Targeting is an essential part of modern marketing. 5 tips to clearly define your ideal target market. According to Robert W.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

LeanData

DECEMBER 13, 2022

Unfortunately, many companies fail to put upsell motions in play because they lack the bandwidth to manage a process they assume has to be manual. And here’s why: Companies may receive several signals that there’s a potential to upsell into a customer account, such as product usage or marketing campaign interactions.

Marketing Analytics Tools 52

Marketing Analytics Tools Automation Peer-to-peer Work Management 52

ActiveDEMAND

SEPTEMBER 9, 2021

CRM integrators lead the charge of digital transformation for their clients. They take processes that were on spreadsheets, emails, and were manual processes, and consolidate and automate. Many CRM integrators should be deploying CRM+marketing automation together. Marketing + CRM.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation CRM Automation 89

ClearVoice

JANUARY 8, 2024

.” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. Markets ebb and flow. User behaviors evolve — and so do marketing goals. Technologies come and go.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Inbox Insight

MARCH 13, 2024

For many businesses this has led to growing frustrations and wasted marketing and sales efforts. Inaccurate lead scoring: Out-of-date, incomplete or inaccurate lead scoring criteria can lead to wasted marketing and sales efforts and critically low conversion rates.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.

Planning 79

Planning Marketing Analytics Tools Paid Search Agency eCommerce 79

Webbiquity

JULY 21, 2020

There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. Myth #1: AI is going to take my marketing job. 10 AI-Based Marketing and Sales Tools.

Marketing AI 348

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 348

Leadspace

FEBRUARY 9, 2022

Inaccurate, inconsistent, missing, or incomplete data can all negatively impact your bottom line and muddle most other sales and marketing metrics you are trying to optimize. Being able to evaluate your data’s health with analytics is critical to further optimizing its performance and downstream ROI.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

Inaccurate, inconsistent, missing, or incomplete data can all negatively impact your bottom line and muddle most other sales and marketing metrics you are trying to optimize. Being able to evaluate your data’s health with analytics is critical to further optimizing its performance and downstream ROI.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics.

Cost per Lead 255

Cost per Lead ROMI CPL Churn Rate 255

Hubspot

OCTOBER 31, 2019

Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role. Here are some tools with reporting features invaluable to today’s marketers. Calendar offers analytics of a slightly different sort -- productivity.

Marketing Analytics Tools 77

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 77

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. This is where marketing mix modeling comes in.

Marketing Attribution 95

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 95

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

MKT1

JUNE 5, 2023

“The marketing funnel is dead,” they say. I agree the marketing funnel isn’t exactly funnel shaped–it's sort of an hourglass. So, I still strongly recommend B2B marketing teams map their funnels. This funnel mapping process is one of the key foundational elements of your growth strategy.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Zoominfo

NOVEMBER 17, 2020

Then, if you work in sales or marketing, you have your Google analytics, Adobe, CRM system, sales acceleration tools, CMS login, WordPress login, project management, and ooooh so many more. As companies scale, they need lead routing, social media analytics, CRM systems, and more.

Enterprise Management 246

Enterprise Management Work Management CMS Development Zoominfo 246

Seismic

DECEMBER 9, 2020

For even the most seasoned go-to-market (GTM) teams, producing and delivering timely, personalized content can be a challenge. Marketing teams rely on data to understand which content is most effective, while sellers need to discover and deliver personalized content, quickly. Sales enablement integrations increase CRM adoption.

CRM 52

CRM Product Marketing Analytics Tools Content 52

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. ” Image credit: Outfunnel.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Zoominfo

JULY 26, 2022

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. WebSights API is incredibly valuable to marketing teams. “If

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? With social media analytics tools. Price: Marketing Hub Professional: $800/mo. Price: Free, then $9-$299/mo.

Social Media 100

Social Media Budget Programs Analytics Work Management 100

Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. What resources are available to help me?

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62