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5 Ways to Ensure You’re Using Your Creatives Effectively

Navigate the Channel

You’ve heard the phrase, or perhaps you’ve said it yourself to explain behavior or interaction with graphic artists, video editors, illustrators, writers or designers in your company or team: “They’re such a creative type.” Summarizing, Kaufman wrote, “The average correlation between neuroticism and creative achievement was zero.

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Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

No matter how creative, memorable, or popular your content pieces may become, every asset you create and share will ultimately be judged by the impact it makes on your business’ bottom line. Tracking, measuring, and managing the data. Deciding what to track. Turning information into actionable insights. Click to enlarge.

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7 Mind-Numbingly Easy Marketing Changes You Probably Haven’t Made Yet

Convince & Convert

Instead, it tracks cursor movements and shows the popup when it looks like you’re about to leave the site. The same goes for Google itself, which recently boosted their font size in search results, along with several other design changes for usability. Before you roll your eyes and hit the back button, let me be clear.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Reporting & Analytics: “What’s Your Audience Thinking? Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it.

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15 inspiring social media landing page examples

Sprout Social

” Also, tracking promotions with landing pages make it easier to attribute behaviors and metrics. Over time, companies can understand what types of content and tactics perform well and can more quickly roll out new landing pages by plugging in new copy and creatives. What makes a “good” landing page? Beardbrand.

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2021 Guide to Using Google Analytics in CRO

Convert

5 Hidden Opportunities with Google Analytics. On your endless quest to improve your CRO, you’ve likely come to rely on Google Analytics as a handy KPI gadget. From tag setup mistakes to scripts not firing correctly, there’s a certain level of hyper-vigilance required to build a solid foundation for your analytics and A/B testing.