Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. A landing page !

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Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

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Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. There are three main opportunities to generate leads from your blog's homepage -- using top and/or bottom banner call-to-action (CTAs), sidebar CTAs, or through links to landing pages in your top nav, sidebar, or footer.

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Hubspot

DECEMBER 31, 2012

Speaking of search engine optimization, every inbound marketer should know the basics of SEO. Download our free on-page SEO template , brush up on link-building best practices , and make sure everyone who creates content on your team keeps SEO best practices in the backs of their minds. This is just plain good housekeeping.

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Hubspot

SEPTEMBER 30, 2013

But instead of blaming Google for all of the ills of the marketing world, let’s focus on the positive, shall we? The main dashboard gives you an idea of the top traffic-driving keywords for your website and the number of impressions, clicks, the clickthrough rate, and average page position for each query for the specified period.

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Hubspot

SEPTEMBER 24, 2012

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

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Hubspot

JANUARY 29, 2015

It is also more accessible for new inbound marketers, as list-based retargeting (discussed below) really relies on you having a large list of email addresses. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. 1) Promote your best content.

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Hubspot

JANUARY 7, 2013

You’ll have to call your IT team in to make changes, wait days or weeks for a design agency to modify anything, and even pay hundreds of dollars just to create a landing page. How real marketers did it. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%.

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Hubspot

AUGUST 25, 2014

First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Everyone makes mistakes, and we''re here to make the transition to inbound marketing success a little easier for you.

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Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

Atomic Reach

APRIL 2, 2019

So, take a look at these stats that reveal how an investment in content marketing can pay off: Content Marketing rakes in conversion rates that are 6 times higher than other methods. 53 percent of marketers see higher ROI from inbound marketing tactics. Marketing automation plays a huge part in B2C email marketing.

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Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

SEPTEMBER 16, 2015

If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. Clickthrough rate (CTR) is calculated by taking the number of clicks per email, and dividing it by the number of emails that were delivered. Clickthrough Rate. 2) Blog Manager. Here's a guide to website traffic terms.)

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Hubspot

SEPTEMBER 3, 2014

The following is an excerpt from our new guide, Inbound Marketing MythBusters. One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right. 1) Creating unique landing pages is a waste of time. Au contraire!

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Hubspot

MAY 17, 2016

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. During the A/B Test. 15) Plan your next test.

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Clickthrough Multivariate analysis Sample Landing Pages 53

Hubspot

DECEMBER 10, 2014

Change the design to see if you can attract more visitor attention, and tweak the wording to see if you can strengthen the "connection" between the messaging on your CTAs and the landing page. Are they scrolling far enough down the page to find what you want visitors to see? 4) Revise landing page copy.

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Hubspot

JUNE 19, 2014

Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. CRO is most often applied to web page or landing page optimization, but it can also be applied to social media, CTAs, and other parts of your marketing.

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Hubspot

JANUARY 9, 2013

So instead of labeling your list of marketing students, "List A," label it as "Marketing Students," silly. In other words, you're so excited to get that blog post/email/landing page out there, that you completely neglect to have one of your more detail-oriented, editorial-minded colleagues give it a look-see.

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Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Agility is the difference between a content marketing strategy that succeeds and one that falls flat, so work on adjusting on the fly. Clickthrough Rate. Landing Pages. but an actual paying customer!

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Hubspot

JUNE 17, 2015

My Attribution Report analysis was an attempt to determine which of our blog posts were the most influential in generating leads -- which posts got the most visitors to click on a call-to-action within the post and convert on the landing page it directed them to. Results on pages two and three, on the other hand, only get about 6%.

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Hubspot

JULY 11, 2014

So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. Inbound vs. Outbound Marketing.

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Hubspot

JUNE 26, 2018

And that is exactly what inbound marketing is about. Something important to note about GDPR is that it only applies to businesses that operate in the European Union and businesses that market to EU citizens. You won’t be able to accurately measure your email marketing effectiveness. Your analytics will be skewed.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics.

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Hubspot

SEPTEMBER 16, 2013

In your marketing strategy, think about what you can do to make those action-oriented searches easier. Keep your landing pages and home page simple. Quick Tip: You can make your company''s phone number clickable by adding a simple tag in the HTML view of your page. intermediate mobile marketing analytics'

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Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. Conducting analytical projects to improve blog strategies/tactics. 2-3 years of marketing and content creation experience. Project Management Software.

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Hubspot

FEBRUARY 11, 2013

Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. Don't pay any mind to your analytics that will highlight the most popular parts of your site.

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