Online Marketing Institute

APRIL 4, 2011

Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links. Develop badges, awards, and general ways bloggers can showcase recommendations. Blog Post Examples Galen De Youngs list of top B2B blogs is a great example.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). WordPress bloggers may be interested in leveraging the WordPress Editorial Calendar plugin as well.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Optinmonster

SEPTEMBER 20, 2023

That means you can exponentially grow your email list with OptinMonster and then send personalized automated emails via your email service provider. Constant Contact rates highly for world-class support, extensive online training, and webinars to help you succeed. You’ll also get lots of support to use this email automation tool.

Marketing Automation Services 107

Marketing Automation Services Automation Tools Work Management 107

Online Marketing Institute

JANUARY 4, 2011

I’m sure that there are many of you who have heard (or perhaps personally believe) something similar. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? Links Let’s be real. What do people like to link to? White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Any blogger who wants to increase traffic and earnings from one or more blogs can learn a great deal from this powerful resource.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Any blogger who wants to increase traffic and earnings from one or more blogs can learn a great deal from this powerful resource.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we find the most influential bloggers and get them to write about our client? How can we create a killer social media campaign that will get noticed? Does that make sense?

PR 162

PR Social Media Paid Content Media 162

Vidyard

JANUARY 24, 2022

Maybe you prefer a curated sales newsletter delivered straight to your inbox each day. In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Training Your Remote Sales Team 2.1 Let’s dive in, shall we?

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. But it's nowhere near as challenging as the other parts in my personal opinion. Or, you could survey Web site visitors, gathering data in real-time.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Optinmonster

MARCH 19, 2021

And getting them to hand over their personal information? Their logic is this: the more information I have about my new lead, the more personal I can make my messaging. Here’s why: Yes, the more personal you can make your messaging, the more likely you’ll be able to convert leads into customers. Well, yes and no.

Lead Capture 83

Lead Capture Examples Lead Scoring Lead Ranking 83

ConvertKit

JULY 29, 2020

Whether you're a coach , a freelancer , or a blogger , you need to make sure your Instagram strategy supports your overall business strategy—even if Instagram only makes up a small part of your business strategy. Many of my consults didn’t know what analytics they should be looking for or what the metrics meant.?? ?? You do YOU!

Marketing & Strategy 61

Marketing & Strategy Ideal Customer Profiles Peer-to-peer Top of Funnel 61

Convince & Convert

SEPTEMBER 20, 2010

I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity. I'm not even a big fan of twitter (for personal uses) but for marketing purposes, I think it's a great and powerful tool.

Social Media 161

Social Media Media Stats Statistics 161

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ). June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

ClearVoice

SEPTEMBER 3, 2020

Content marketing is not a glorified list of company news or ego-enriching opinion pieces, ranging from ‘Welcome Person X to the Team’ to product updates to attempts at being brilliant or clever rather than helpful.” – Hans van Gent , Founder and Chief Strategist at User Growth. Onboarding trainings. Social media post. Press release.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point. Another piece of advice I’d offer you is don’t get too caught up in budget.

Social Media 158

Social Media Media Paid Content Work Management 158

Hinge Marketing

JULY 6, 2022

Sponsorships and in-person networking just aren’t going to cut it anymore. There is still a place for in-person networking, but in most industries the spotlight has moved into the digital realm. Webinars offer almost all of the benefits of an in-person educational event, while adding a host of new advantages. E-Newsletter.

Lead Generation 143

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 143

Outbrain

JANUARY 10, 2019

Every episode, host Dave Gerhardt grabs a coffee with David for 15-20 minutes to discuss leadership principles, books that have changed their personal and professional outlook, and meet with the best of the best across sales, marketing, product, growth and more. Start with episode: How To Use Analytics To Spur Creativity.

Advertising Agencies 54

Advertising Agencies Planning Copywriting Paid Search Agency 54

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > September 27, 2006. -->. This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). Many training departments saw it as the content side of training, and wondered why it didnt report to them. MADE IN CANADA. trust your instincts.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Hubspot

OCTOBER 10, 2019

More experienced bloggers might dismiss this, but creating an outline can have a big impact on the clarity, organization, and flow of your final piece -- particularly when you're trying to teach a complex concept," says Cook. Because Kim and WordStream are both known for expertise related to analytics, SEO, and social media strategy.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

Content Standard

OCTOBER 14, 2016

Marketers can use analytics to understand which stories and topics are most likely to get people to spend time with the content, share it on social media, subscribe to a newsletter, or download an asset. Personal finance software service Mint is known as one of the pioneers of large-scale content marketing. Example 1: Mint.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Optinmonster

OCTOBER 24, 2019

Blogging made easier: Unlike Shopify, which has a blogging platform that’s not so functional for bloggers, WooCommerce is based on WordPress, which is built primarily for blogging. Personalization can be pretty limited on Shopify. It also has built-in onboarding materials and highly trained specialists at no extra cost.

Comparison 40

Comparison eCommerce Best Practices Enterprise Management 40

Scoop.it

MAY 2, 2024

Example Let’s take eTraining , a company offering online workplace safety training. For instance, let’s take a look at their article on how to start a newsletter. Here’s how to score big when looking to create backlinks Engage with other bloggers or websites in your niche.

Lead Scoring 80

Lead Scoring Lead Ranking Enterprise Management Marketing Analytics Tools 80

Optinmonster

NOVEMBER 15, 2022

Because email is a personal thing. The clearer you’re about the benefit of your lead magnet, the better it will convert potential customers (and if you can personalize this lead magnet to a specific landing page, that’s even better!). Bloggers want their blog posts to go viral, so this is a benefit-driven lead magnet for them.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Is Google training for a match-up? Is there a surprise contender in the shadows? Now it gets interesting.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Is Google training for a match-up? Is there a surprise contender in the shadows? Now it gets interesting.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Single Grain

JUNE 23, 2020

Email newsletters , which can build relationships with readers and encourage them to head back to your site. Webinars and other video content , which can help you convey your brand personality and increase user engagement (especially since video has become very popular). Google Analytics is your best friend.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 105

seo.co

DECEMBER 8, 2020

Set up Google Analytics. In the years to come, users will become so accustomed to this individualized treatment, they’ll seldom venture outside their designated domes of personal experience, and content marketers will have to cater to them directly by learning user behavior patterns. Improving Content Factors. Multimedia Experiences.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

DECEMBER 6, 2019

Email personalization. 5 ) Personalization. If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more. Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Product recommendations.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145