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6 ways to use generative AI for your marketing


Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Generate This is of particular interest to marketers.

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Artificial Intelligence in Digital Marketing: Beat the Jargon…

Inbox Insight

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to our latest research Full Disclosure; The B2B Content Intelligence Report , 67% of senior B2B marketers perceiving a high threat level from new market entrants leveraging AI.


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Skill Up on AI with Trailhead

Salesforce Marketing Cloud

AI is the future of work Learn AI skills on Trailhead Discover generative AI innovation at Salesforce Be a Trailblazer with AI Skills Quest Artificial intelligence (AI) news is everywhere! Successful AI means enhancing—not replacing—the human workforce. AI isn’t for someone else.

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How Machine Learning Can Help With Sales Forecasting


Machine learning (ML) is a subset of data science and artificial intelligence (AI). Machine learning generates accurate sales predictions based on time-series analysis, regression analysis, and decision trees. What’s more, AI has excellent reporting capabilities.

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Unlocking the Power of Machine Learning in B2B Marketing


Introduction In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial for success. Machine learning algorithms are transforming B2B marketing strategies, offering predictive analytics, optimization, and unparalleled personalization. What is Machine Learning?

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How ChatGPT is set to change marketing technology


We’re at the tipping point for ChatGPT and other AI-powered chatbots. The discussion so far has been mostly about the impact on marketing and SEO. Q: There’s been a lot of talk about how these AI chat bots will impact marketing, but what about martech? Q: That’s great news for marketing ops. In your inbox.

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Beyond the Ghosts: Unmasking the realities of AI and MMM


A reliance o n the past ChatGPT, the well-known AI language model, leverages pre-existing data to train its models. The strength of this AI lies in its ability to utilize pre-existing knowledge to provide contextually appropriate responses and recommendations.