Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis
ANNUITAS
MAY 13, 2021
Consider the following critical capabilities for MAP in an enterprise environment: Can it manage non-linear customer journey and multi-faceted contact-level and account-based lead qualification? Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects?
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