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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. You can’t put a price on the real-time perception of your brand. Competitor Analysis. Sentiment Analysis. You can always course-correct sentiment analysis as you’re tracking it.

B2B 155
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The Dos and Don’ts of Building a Global Sales Strategy

Zoominfo

When you rely solely on subjective analysis, you run the risk of making reactive or shortsighted decisions. Let’s say a prospect goes from your product page to the pricing page. You may get there eventually, but you could burn substantial resources in the process. What is your win rate for those opportunities?

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Pros & Cons of AI Email in Sales [+Tools to Consider]

Hubspot

Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes? Generate Cold Outreach Messaging Personalization boosts reply rates by up to 142% , and emails that sprinkle in personal touches are more likely to be opened, replied to, and shared. ChatSpot Start using ChatSpotToday.

Tools 73
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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Price and product are only two of many operational GTM levers. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4% On analysis, we found that smaller digital transformation projects yielded far greater returns (around nine to 22 times more) in the last three years than larger, over-designed ones.

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A/B Testing on Shopify: Top Challenges & How to Overcome Them

Convert

But if your methodology doesn’t include a testing strategy that requires you to iterate in almost real-time, this results in poorly designed tests that don’t account for the business problem or solve the user’s burning issues. The winner is decided through statistical analysis. Reduce Cart Abandonment Rates.

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The Anatomy of a Solid Inbound Marketing Campaign

SmartBug Media

The first organic search result takes you to a local appliance store’s product page, featuring hundreds of different types of refrigerators, each with its own picture, product description, price, and maybe some reviews. Data analysis. Data Analysis That Backs Up Your Assumptions. What’s the problem now? Conversion path.

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Audience Conversion Optimization & Peripheral Factors

seo.co

For some consumer products, this is pretty basic; when a light bulb burns out, you have to buy a new one. Then, offer value and include a tease, such as “we’re cutting prices on one of our best items,” which conveys an element of the value you’re offering without giving everything away up front.