DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. Below are two key areas you may want to consider.

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Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Inbox Insight

DECEMBER 21, 2023

A key component of this understanding is intent data. What are the greatest usages, benefits and challenges of B2B buyer intent data? How does utilizing the power of intent positively impact the sales journey? However, a staggering 99% of large corporations are utilizing intent data in some way.

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Intent Data Intent Marketing AI Stats 52

PureB2B

APRIL 6, 2022

Buyer intent data has become an effective and powerful analytical tool for B2B marketers. Quite simply, it’s changed how we approach campaign development, because we’re now able to generate leads from targeted, in-market buyers. 50% of sales leaders use intent data to improve account prioritization.

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Intent Data Intent B2B Sales Stats 62

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us apart , employees dispersed from centralized offices, creating a new type of challenge for businesses: How do we reach buyers when they’re not gathered in one location? What is Intent Discovery? What is Buyer-Level Intent?

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Intent Work Management Marketing Management B2B Marketing 59

Metadata

MAY 24, 2023

Capture: Demand capture converts in-market buyers who know they have a problem and are actively looking for a solution to solve it. This focuses on audiences and channels with intent, such as like high-intent keywords (paid and organic) and remarketing. Inefficient—and manual—budget allocation. The outcome?

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Work Management Marketing Management Ideal Customer Profiles Allocation 52

NetLine

JUNE 22, 2023

Why the handover to sales is vital to get right In an ideal world, the marketing team should be continuously engaged in both creating and capturing demand. When done effectively, this will generate high-quality leads and accounts that are in-market, showing intent, and are already primed to buy at the exact time of the handover.

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Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

Inbox Insight

APRIL 19, 2021

Different data points cut different perceptions of your audience – but which viewpoint will give you the most accurate assessment of your market? Our research revealed action intent data (61%) closely followed by search intent (60%) are the most popular insights used to inform segmentation criteria.

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Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98