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How the Right Blog Writing Service Can Boost Tech Company Traffic

Marketing Insider Group

It can be particularly difficult for startup tech companies to compete with the big brands, but with a good strategy, it’s certainly possible. All tech companies, whether they’re B2B or B2C, from small startups to global enterprises, need content to educate their customers and guide them through buying decisions. Managing writers.

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Is Fractional CMO the right decision for SaaS start-ups?

Sage Marketing

We explore why a fractional CMO, or CMO-as-a-service can be the perfect ally for your SaaS startup, how to find the right one, and what challenges you might confront along the way (and their solutions). This allows for a highly adaptable marketing strategy that can pivot as the startup grows and its needs evolve.

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The Marketing Book Podcast: “Simply Put” by Ben Guttmann

The Forward Observer

Ben is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. And, interesting facts – he was president of the student government at Baruch College and was an intern for a member of the U.S.

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Why CMO-as-a-Service is the Best Fit for Startups

Sage Marketing

That’s right – you’re a startup. There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency. And the benefits only multiply when that person has a marketing agency backing them. What is CMO as a Service?

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What Are the Benefits of an MBA Degree in 2020?

Webbiquity

Companies of all size, from startup and small to midsize enterprises (SMEs) to global conglomerates, are experiencing growth. As an MBA degree holder, you’ll be well-positioned to take on a range of roles in companies in various fields. The technology sector has seen the most growth. The Start-up Buzz. Conclusion.

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B2B Influencer Marketing in 2022: Seven Key Lessons from New Research

Webbiquity

In the case of startups, possibly stock. The bad news for B2B marketers and agencies is that only 28% of those influencers prefer to be contacted someone from marketing or comms, and just 4% prefer outreach from an agency. These range from increasing their own credibility or profile to building an initial relationship.

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

You can still get a good estimate of the potential of content marketing with numbers from surveys conducted with a wide range of companies. These content marketing metrics range from simple form completion (top-of-the-funnel leads) to multiple-item forms to qualify prospects to actual sales. Research various options thoroughly.

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