Directive Agency

APRIL 11, 2018

Hello, B2B marketers! Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. B2B Marketing Research Tool #1: SEMrush. Then, take all of the “ long tail keywords ” — keywords that have more than 3 words. Don’t miss a video!

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Research B2B Marketing Long Tail Marketing Tools 40

Directive Agency

NOVEMBER 2, 2016

Managing your B2B Pay Per Click Services doesn’t have to be an over-strenuous experience like the stigmas suggest. First things first, you need to decide what kind of B2B digital marketing campaign your product/service requires. Is AdWords worth it? Or is organic B2B SEO a better option? Building a B2B Keyword List.

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Paid Content Work Management Marketing Management Service 49

LeadSquared

AUGUST 7, 2013

On 18th July, we conducted a webinar- ‘ Lead Generation with Google Adwords and Manage them with LeadSquared’ which discussed essential tips, to help marketers begin with leads generation through Google Adwords. What would be an ideal Budget / Bid to get the maximum outcome of your Adwords Campaign? Webinar FAQs.

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Adwords FAQ Lead Generation Webinar Metrics 52

QuanticMind

NOVEMBER 1, 2018

Google AdWords (Now called Google Ads) and Bing Ad Center have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. Read-only access to your Google AdWords account(s). Click into that account.

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Paid Search Agency ROAS Long Tail Marketing Ads 41

Hubspot

DECEMBER 13, 2012

What Is PPC? PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. How Can PPC Help Me Fast? Simple: PPC has immediate results. You guessed it. First, a quick refresher.

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PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.

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Paid Content PPC Cost Per Click Paid Search Agency 40

Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. This is particularly true for B2B marketers hoping to exploit the potential of account-based marketing (ABM). Being smart about AdWords is essential. Being smart about AdWords is essential. What’s the problem with AdWords?

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Marketing AI Adwords Account Based Marketing ABM 156

Directive Agency

DECEMBER 1, 2017

Not all AdWords campaigns are created equal. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. Often, it’s the marketer’s ability to iterate on their current AdWords campaigns regardless of how trashy it is. Looking to Supercharge Your AdWords Campaigns?

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Adwords Advertising Agencies Campaigns Advertisements 40

Online Marketing Institute

MARCH 21, 2011

Rank each keyword/phase in order of importance: A, B, or C (A being keywords you absolutely MUST show up for on a Google search engine results page, B are keywords/phrases you should show up for, C would be nice to show up for and generally less competitive and have fewer searches (sometimes called the “long tail&# ).

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Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Hubspot

JUNE 8, 2016

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. So what’s the problem? Let’s dive in.

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PPC Lead Ranking Sales Qualified Leads Lead Scoring 28

LeadSquared

DECEMBER 30, 2015

If it’s through a direct PPC campaign, then over over 12% is decent. If you are directing traffic to your AdWords campaigns or Facebook campaigns , then of course you need a standalone landing page because your offer is going to be there. The quickest way would be to spend some money and get leads from Adwords and Facebook.

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Paid Content Lead Generation FAQ Webinar Metrics 52

Optinmonster

NOVEMBER 13, 2019

We’ve used “b2b content marketing.” You get to see your competitors’ organic keywords, backlinks, and PPC campaigns. For example, if you search for “b2b content marketing,” the parent topic is “content marketing.” You’ll need a Google Adwords account to get started.

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Keywords Paid Content Traffic Research 78

Adobe Experience Cloud Blog

DECEMBER 8, 2016

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. Not to mention, B2B organizations implementing account-based marketing can use these unique insights to inform their targeted campaigns. On average, conversion rates for advertisers on Google AdWords are around 2.7%

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Trends Planning Advertising Agencies Mobile Advertising 48

Directive Agency

APRIL 28, 2017

As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. Search Engine Optimization (SEO) is often a long term investment in generating leads via organic results on search engine result pages (SERPs). By many, SEO is considered the more long-term, cost-effective alternative to PPC.

Lead Ranking 75

Lead Ranking Lead Scoring Work Management Marketing Management 75

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. People Every Growth Driven B2B Marketing Team Needs. Launch new campaigns.

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Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars. billion by 2014.

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Paid Content Stats Social Media Marketing Budget 100

WebMarketCentral

DECEMBER 29, 2009

For example, one website shows up at #2 on Google for "business services management," but at #23 for business service management. Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website performance using Google's webmaster tools.

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SEO Best Practices PageRank Domain 20

Albacross

MAY 22, 2019

This is one thing that many B2B marketers miss out on, but it’s super important. In a nutshell, Albacross is a simple-to-use tool that allows B2B marketers to automatically generate leads from their company’s website. eCommerce aside, exit pop ups can also be used by B2B marketers to generate more leads. How do you do this?

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Directive Agency

MARCH 2, 2018

We use Slack and have several channels dedicated to communication between SEO specialists, PPC strategists, and more. The seasoned PPC and SEO Managers host weekly PPC and SEO learning breakout sessions where we pow-wow about different tools and proven methods for success. Stay hungry, my friends. via GIPHY.

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Paid Search Agency Advertising Agencies Ad Agencies Rules 40

Hubspot

MARCH 10, 2016

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. 54) Long-Tail Keyword. 70) Pay-per-Click (PPC). 5) B2C (Business-to-Consumer).

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Paid Content Sales Management CMS Development Work Management 28

Webbiquity

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Social Media Statistics by The B2B Guide to Social Media ** 5 Stars This is one of the most amazing and comprehensive sources of social media statistics anywhere (other than the Webbiquity blog marketing research section, of course). Or that 73% of U.S.

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