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3 Marketing Activities to Increase Your Google SERP CTR

Directive Agency

It’s just like how you can’t increase your AdWords Quality Scores simply by clicking on your own ads a few times. Then integrate it with Google Analytics, so they share data back and forth. Treat Your Organic Copy like AdWords. Let’s take a page from writing AdWords copy, instead, to make this more desirable.

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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? When is it time to drop or rewrite an underperforming ad?

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because you can't beat free marketing training

The Effective Marketer

SEO Tactics : He did a great job at distilling tactics into byte sized advice that we can all use for link building, content creation, and domain names. Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool.

Training 100
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Best of 2008: SEM Landing Pages

WebMarketCentral

Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions. clutter) from good (a clear call to action among other attributes).

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Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. naming conventions SEO copywriting mistakes search engine rap Christopher Richards sloppy copy Steven Wright Copyblogger Brian Clark Small Business Search Marketing Matt McGee Searchles Don McMillan The Chronicles of George del.icio.us tags: Web 2.0

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Best of 2008: SEO Guidance, Part 5

WebMarketCentral

StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. There's lots more red meat for web analytics data junkies as well. These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! Social traffic (e.g.

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