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Grow your brand without advertising

Kevin Indig

We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? Picking the right channels is critical because following the same cookie-cutter strategy as everyone else means tackling incumbents head-on - an uphill battle.

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Video Advertising Trends for 2020

Outbrain

At the dawn of 2020, there’s a whole lot to love about video advertising. As we head into a new decade, what are the video advertising trends we can expect to see? Take a dive in and explore the top 3 video advertising trends for 2020: Video storytelling. Which screen to dominate in terms of advertising – TV or mobile?

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How To Successfully A/B Test with Google Ads Traffic. UTM Parameters, Targeting & More.

Convert

Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests. Google Ads has purportedly leveled the playing field for advertisers with smaller budgets. Persistent source tracking attributes behavior and goals to the right channel, even in complex set-ups with multiple pages in the test funnel. Here’s why.

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4 Ways to Avoid Mid-funnel Blind Spots

Martech Advisor

Explore the blind spots that occur mid-funnel and how to avoid them, says, Adam Little is the Chief Marketing Officer at Data Dwell. A well-defined and carefully monitored sales funnel is one of the most powerful tools any organization can have. Have you started to notice blind spots in your sales funnel?

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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

You can use the learnings from these reports to establish the effectiveness of your conversion funnels and where they might need improving. Just head to the account and property where you want to generate reports, click property settings, and under advertising features, set enable demographics and interests reports to on.

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Akkroo Acquired By Integrate for $34M

Lead Liaison

We’ve been developing a sales and marketing solution that unifies top-of-funnel lead capture, converts leads, closes deals, and helps retain customers. Don’t believe, check our home page. We’ve had the “Attract, Convert, Close, Retain” message on our home page forever. When we rolled out GoExhibit!, Dogmatic and Slightly Cynical View.

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How Ecommerce Marketers Can Successfully Compete With Amazon

Unbounce

How to Compete with Amazon at Every Stage of the Funnel [A Beginner’s Guide for Online Brands and Marketers]. You need a thorough understanding of the marketing funnel—awareness, consideration, decision, and post-sale—for any hope of growing your sales. Build awareness at the top of funnel. Image courtesy of Goby.

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