SmartBug Media

APRIL 17, 2020

De-duplicate your leads. If your initial wins in Marketo are all about email, it can be easy to forget Marketo’s out-of-the-box integrations for social advertising. In order for lead scores to be helpful, you should have a decent idea of which firmographic and behavioral factors help people convert.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

De-duplication. The database can get cluttered with duplicate data fields, and it becomes almost impossible to remember what the data is, where it came from, or how to leverage it. Some of the hottest unitasker categories are: Predictive lead sourcing. Predictive lead scoring. Attribution. Data enrichment.

De-duplication 48

De-duplication Work Management Marketing Management Marketing Automation Services 48

Vidyard

OCTOBER 10, 2017

” If so, that advertiser wasted a tremendous amount of money. You’re the expert, after all, and you’re bound to find things like lead de-duplication and neural networks fascinating. Click here to see your own personalized video! The video was entertaining, and nothing more.

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

LeanData

JUNE 24, 2014

This meant you could build the brand via advertisement in industry publications and use demand gen programs to bring in targeted leads. Over time, we’ve seen print advertising shrink and direct mail replaced by email. However, a duplicate merge represents a repeat action or engagement with marketing material.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

This meant you could build the brand via advertisement in industry publications and use demand gen programs to bring in targeted leads. Over time, we’ve seen print advertising shrink and direct mail replaced by email. However, a duplicate merge represents a repeat action or engagement with marketing material.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

Valasys

MARCH 5, 2020

Subdomains with gTLD such as de.example.com Subdirectories with gTLD such as example.com/de/ Avoid URL parameters such as site.com?loc=de. Read more on How to Incorporate Geofencing in B2B Content Strategy. Using SEO & PPC complementarily can help you evolve your content strategy in 2020.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

SEPTEMBER 4, 2019

Data cleaning and de-duplication. Google Ads -- online advertising. Interactive content. Loyalty program management. Influencer management. RFP response management. Content translation. Videoconferencing. Revenue forecasting. Reputation and reviews management. Direct mail automation. Gift card delivery. and so much more.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

ConvertKit

OCTOBER 30, 2018

I think we can all agree that gets tiresome after the 100th duplicate email! Businesses that use affiliates for marketing pay affiliates out of their marketing budgets, so it’s best to think of it as paid advertising. And then there’s the sea of identical swipe copy…Never mind.

Product 93

Product De-duping Budget Programs De-duplication 93

Zoominfo

NOVEMBER 16, 2021

This process improves backend data for marketing teams and instinctively removes duplicate entries from the platform, helping sales and marketing teams improve their lead scoring , routing, and segmentation efforts. Enable hyper-targeted segmentation efforts in marketing, sales, and advertising campaigns.

Zoominfo 130

Zoominfo Hubspot De-duplication Lead Scoring 130

Heinz Marketing

AUGUST 5, 2021

Is there an advertising component? Advertise to your target accounts with the only DSP that delivers the precision and scale that B2B requires. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. How Do You Measure Data Quality? Can records be combined? Timeliness : Is the data fresh? Has it been recently confirmed?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

6sense

DECEMBER 10, 2021

6sense orchestration (for account targeted advertising/email). Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). Further, marketing leverages 6sense’s robust segments to run display, retargeting, and LinkedIn advertising campaigns.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Biznology

MARCH 25, 2013

DUPLICATE CONTENT GETS YOUR SITE DE-LISTED: The truth of the Google duplicate content penalty is quite simply that there is none. Duplicate content is substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Bing and Yahoo say the same thing.

De-duplication 80

De-duplication Optimization SEO Paid Search Agency 80

Customer Experience Matrix

NOVEMBER 28, 2012

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” Users can block these from containing duplicate offers.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. How do you measure data quality? Can records be combined? Timeliness : Is the data fresh? Has it been recently confirmed? vs. “avenue”).

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Convert

APRIL 20, 2022

Here’s how: Ad performance: Rather than targeting individuals, digital advertising will need to use cohorts or context (e.g., Google’s latest proposal focusing on Interest-Based Advertising ). Keep it clean : Embrace the challenge of simple, efficient code in all areas of your site—weed out duplications and unnecessary plugins.

Act-On 52

Act-On Trends Work Management De-duplication 52

seo.co

MAY 16, 2021

Even so, you won’t get any keyword data for products since advertisers aren’t able to bid on product keywords to be visible in Google’s shopping results. In other words, you can only research keywords used on the advertising platform. Ensure you don’t have duplicate site versions indexed in the search engines. Get rid of Flash.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Convert

MARCH 9, 2023

Purported” because when we dig deeper and De-duplicate entities (consolidate several domains and subdomains into their parent business entities) and Discount the websites that never tested actively with Google Optimize We are left with only 5,000 domains (or businesses) that are likely to consider Google Optimize alternatives.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Biznology

AUGUST 20, 2013

It’s algorithm is quickly becoming a de facto web content Turing test. With Panda and Penguin, Google can now tell whether online content has gravitas: mass, momentum It understands what true organic content looks like, feels like, sounds like, if you will, on the web. How it moves through cyberspace.

Paid Content 80

Paid Content Google Digg De-duplication 80

Single Grain

JUNE 28, 2019

Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Google Ads) and apply what they've learned from paid advertising in their SEO strategy. The answer is simple: Don’t index the duplicate pages.

SEO 104

SEO CTR Lead Scoring Lead Ranking 104

Convert

MARCH 9, 2023

Purported” because when we dig deeper and De-duplicate entities (consolidate several domains and subdomains into their parent business entities) and Discount the websites that never tested actively with Google Optimize We are left with only 5,000 domains (or businesses) that are likely to consider Google Optimize alternatives.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Martech Advisor

OCTOBER 15, 2019

Data management platforms (DMP) on the other hand, are software platforms that store and manage campaign and audience data, primarily for running digital advertising campaigns. CDPs usually manage first party customer data and consists of PII (personally identifiable information).

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Convince & Convert

FEBRUARY 9, 2010

Surveys need to be duplicated to show a trend. I think this is hype. Are there trends to be looked at sure. Are all the distinctions people are making valid, who are “friends&# excellent points made by many.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Single Grain

AUGUST 19, 2021

Related Content: How to Use Multicultural Marketing in Your Digital Advertising. Hreflang tags are also helpful in avoiding the duplicate content issue because you explicitly indicate that there are alternative pages on your domain. Inaccurate translations hamper the user's experience and might also cause duplicate content issues.

SEO 98

SEO Optimization Lead Scoring Lead Ranking 98

Online Marketing Institute

DECEMBER 23, 2010

These are great for users, but can create problems with duplicate content and unwanted things getting indexed (e.g., If you’re using WordPress, Joost de Valk’s Robots Meta plugin is a great tool to help you do this. Blogs have lots of ways to get to the same content. blog search tool results). Exclusive videos & newsletters.

SEO 40

SEO Webcast B2B De-duplication 40

Moz

JULY 17, 2019

For two years, Google honed and changed their messaging about Mobile-First Indexing, mostly de-emphasizing the risk that good, well-optimized, Responsive-Design sites would face. Before Fraggles and Fraggle-Based Indexing, indexing # URLs would have just resulted in a massive duplicate content problem and extra work indexing for Google.

SERP 50

SERP API Mobile Advertising Verticals 50

seo.co

OCTOBER 4, 2020

Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014. Image Source: Robotstxt.org ).

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111