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What Is an SMB (Small-to-Medium Business)?

ClearVoice

What is an SMB (small-to-medium business)? SMBs are classified based on their annual revenue (under $50MM for small, under $1B for medium) or their size (under 100 employees for small, under 1000 employees for medium), depending on who’s doing the classifying. SMB is also a marketing term.

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51% of SMB marketers say they’re stuck with redundant martech

Martech

More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. SMBs spend approximately $43,500 annually on martech it seldom uses, according to the report by Capterra, an online marketplace for business technology. Easy to add. Get MarTech! In your inbox.

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Innovation Resources for Small and Medium-Sized Businesses: Tools and Techniques

Valasys

Innovation is crucial for the success of small and medium-sized businesses. However, not all SMBs have access to the same resources and tools as larger companies. So, if you’re looking to take your SMB to the next level, keep reading. You will learn more about innovation resources for small and medium-sized businesses.

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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

Small and Medium Businesses (SMBs) In the SMB sector, B2B creators are like gold. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more! They provide targeted, practical advice that these businesses can implement quickly and see results.

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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

Popularly, secondary market research from companies such as Forrester , Gartner , or other consulting groups are often used to determine how many end users meet your market criteria, and how big that industry is. To get a more tailored view, third-party consultants are often hired to size a market.

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Why B2B Marketers Should Try CTV Advertising

Biznology

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. The medium of the future. The medium is still in its infancy. Stirista ran a B2B CTV campaign for a telecom company targeting SMBs, in May. Not to mention the cost—and quality—per lead.

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MindMatrix: A Unique Marketing Automation Platform for SMB

NuSpark Consulting

Paul: How does this translate to the SMB market? The small to medium sized business has much of the same needs that larger ones have and now with the emergence of cloud based software, it has become even more affordable and accessible. We believe this achieves tighter alignment. Is this out of reach for them?