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Teenagers Can’t Get Enough Mobile Video

Contently

The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind-boggling. But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services.

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Programmatic advertising trends to watch in 2024

illumin

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices.

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

Video Streaming Market Just how big is the video streaming market? As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing.

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Embracing Disruptive Tech: Insights for Marketers from CES

Digilant

Connected TV (CTV) Takes Center Stage in a Cookieless Landscape CTV (Connected TV) has been a major focus in the industry for several years, particularly as many consumers have shifted from cable subscriptions to streaming services. For advertisers without video assets, digital audio advertising presents a compelling way to reach CTV users.

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Super Bowl commercials and strategies to watch for

Martech

Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives. Streaming services will likely receive a boost from cord-cutters who are happy in their cable-less lifestyle but still want to see the game.

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7 Marketing Trends to Jump on in 2022

Bannerflow

Firstly, here are the top trends we’ll be covering: Video marketing. Video marketing. Video marketing is widely recognised as the future of marketing activity. Our report found that 26% of respondents plan to increase their in-house online video skillsets, which is a response to just how powerful video can be.

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Top Trend to Watch in 2020: Video Advertising

Bluetext

In 2019, 87% of marketing professionals were leveraging video in their media strategies and more than 80% of video marketers saw a stronger ROI than when they ran static banner ads or paid social image ads. So, why are video ads so popular? And why should marketers continue to invest in video advertising in 2020?