LeadsRx Announces New Capabilities That Reveal Entire Paths-To-Purchase for Mobile App Events Including Television, OTT, Podcast, Radio, Digital, and More
LeadsRX
NOVEMBER 30, 2021
Previously, developers were limited to “last digital touch” analysis, which ignored ad spend in certain marketing mediums and resulted in over-valuing other touchpoints. With more complex buying cycles, valuing each medium in the buyer journey is critically important,” said AJ Brown, CEO and co-founder of LeadsRx.
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