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Email Marketing Statistics Every Business Must Consider

Only B2B

It is the best process to improve sales, revamp brand loyalty and distribute important or educational content or information. To be precise, the first email blast was sent in 1978 to 400 recipients for the promotion of the company and resulted in $13 Million sales. 93% B2B Marketers Use Email Marketing to Distribute Content.

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Are Pitch Letters The Cinderella Of Content Marketing?

Marketing Craftmanship

Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc., This shotgun tactic pushes out generic content through blast emails, direct (snail) mail and cold calling. expose information indirectly to a large audience. Pull-based content marketing is a shotgun approach.

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How Alabama Outdoors Leveraged Interactive Content to Enhance their Father’s Day Sales Campaign

SnapApp

But it can be a challenge to find more creative ways to engage than blasting out “Sale! We knew SnapApp could provide an app that was simple enough for any age to use, and we could position the app through different mediums to make sure we reached each demographic. What channels did you use for distribution and promotion?

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How to Write Great Boilerplate: 5 Dos, 5 Don’ts, 5 Examples From Different Industries

ClearVoice

Although global sandwicherie chain Subway has suffered some losses to its market share recently, it’s still claiming status of “world’s largest restaurant chain,” having recently overtaken McDonald’s — and its boilerplate reinforces that positioning in every trade article , CSR announcement and newswire blast generated by its comms team.

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The fastest route to success requires lateral thinking.

Sales Engine

And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. Regardless of the channel and the medium however, you must be the trusted source in your industry where people come to you and keep coming back to you to stay informed and at the top of their game.

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How to Level Up Your External Communications Strategy This Year

EveryoneSocial

Choose the right platforms to distribute. This means, you’ll want to use multiple mediums for your external communications depending on what you learn about your audience. Many times organizations see external communications as a way to blast their name everywhere and anywhere with no real thought. Pretty common sense, right?

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3 Scalable Content Promotion Strategies to Blast Your Funnel

Single Grain

Introducing yourself to a new audience requires finding new networks for distribution. For these reasons, you need to find new funnel-blasting ways to expose your content to untapped audiences. This strategy will also boost your distribution network. That’s where content promotion gives you a boost. Dive Deeper: .