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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

public broadcast models. YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. We’re not in the business of just selling this productivity application.

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. It’s no secret that video works, or that social media is one of the best places to use it. If it is, you’re not alone.

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A Disaster Waiting to Happen? Businesses Could Send You Ads on Messenger

Hubspot

In November 2017, Facebook began internally testing Messenger Broadcast: a s ervice for businesses that allows them to send marketing content to users, without building a bot. Last week, the social media platform announced that Messenger Broadcast would be available for testing to select Page administrators in the U.S.,

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How to Do B2B Video Marketing on LinkedIn

KoMarketing Associates

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. It’s no secret that video works, or that social media is one of the best places to use it. If it is, you’re not alone.

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How to Engage Employees with Internal Communications Videos

Vidyard

Easily broadcast town halls or standups to include the whole team, no matter where they’re located. Video minimizes barriers to collaboration, delivers information the way employees prefer to consume it, and provides a powerful medium for sharing inspiring storytelling. Livestreams or Recordings of Company-Wide Meetings.

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TV or not TV? That is the question: Insights on World Television Day

ClickZ

With the market’s entry barriers being lower than ever, the CTV landscape looks like a bonanza for creators and channel owners. By being a powerful medium, TV has also revolutionized the way brands communicate with customers, offering them a robust shortcut to their target audiences. For CTV/OTT publishers.

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White Paper Alternatives for the Savvy B2B Marketer

SnapApp

With these mediums, you can meet those needs and build ethos around your brand. Plus, different mediums lend themselves to different audiences—so podcasts can open the doors to a whole new world of connections. See if any of your competitors are using live broadcasting, and if so, study their tactics.

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