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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. Sales cycles that span multiple months, potentially even year-long in duration. Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. Personalize ads in users’ Gmail inboxes.

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. Here is what they had to say about their most effective B2B marketing tactics over the past year. SALES AND MARKETING ALIGNMENT. STRATEGIC CONTENT MARKETING.

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What is a Touchpoint, and How Can You Use It to Boost Sales?

Televerde

You don’t have to convert a lead right away to have a successful sales strategy immediately. When you track your customer’s journey and touchpoints, you gain valuable data on how to improve your sales strategies and boost your brand. Businesses use touchpoints to encourage a sale, monitor what works, and identify pain points. ·

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Demand gen vs. lead gen: Have we reached a final verdict?

Martech

Canberk Beker is the head of growth at HockeyStack, a platform that helps marketers better understand how their marketing tactics contribute to growth. And now what we can do is track not only the entire marketing journey, but the entire sales journey. In their mind, a well-educated prospect will come to them when it’s time to buy.

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Six Videos Every SaaS Company Needs

Golden Spiral

More than 500 million hours of videos are watched on YouTube each day. One enterprising marketing manager at a SaaS company in the northeast brought her own DSLR and other equipment to the office to shoot video. The prime location for your company video is on your “About Us” page, and it could also be added to your “Careers” page.

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Sales Pipeline Radio, Episode 185: Matt Heinz & Paul Roberts @heinzmarketing @OCTalkRadio

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Sponsor: What does insight driven messaging look like for sales?

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. Nearly two-thirds (65%) are set to spend more money on programmatic advertising in 2016, with 78% of B2B marketers devoting up to 50% of their digital ad budgets on programmatic in 2016.

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