Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line. Are they downloading content?

ROI 123

ROI Brand Identity Branding Top of Funnel 123

The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. By building a smarter marketing mix that is aligned to your sales cycle, we maximize your ROI.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Act-On

NOVEMBER 7, 2023

According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. Heck, even tracking ROI from content marketing seems to be an elusive goal, much less getting a positive ROI. Re-using your content = improved ROI! We don’t republish our content. 34% of us, to be exact.

Social Media 175

Social Media Top of Funnel Media Marketing Automation Services 175

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Keyword Research and SEO Audits.

Marketing Budget 282

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 282

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. When you input these details, AI has more information to play with and create a well-optimized blog.

Examples 80

Examples ROI Planning Work Management 80

Envy

AUGUST 18, 2020

We’ve all been there: Crafted our content plan to include a remarkable eBook, meticulous landing page and paid ads to die for. Voila, both sales and marketing teams are aligned, time is saved, quality leads are flowing in and your ROI is up. You’ll need KPIs to track every stage of your ABM funnel. Prepare multi-channel content.

Ideal Customer Profiles 114

Ideal Customer Profiles Account Based Marketing ABM ROI 114

Golden Spiral

DECEMBER 22, 2021

How well are you measuring and reporting on the Return on Investment (ROI) from all of your digital marketing efforts? Often CMOs work closely with CIOs and other analysts to support demand generation programs with data and insights, both of which inform ROI. Reports will not offer just numbers, but also insight into your funnel.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

Contently

APRIL 20, 2023

In contrast, paid traffic refers to traffic that comes from paid advertising, such as Google Ads or Facebook Ads. This can result in a higher return on investment (ROI) over time. Organic traffic can also help build brand credibility, as users trust organic search results more than paid ads.

Lead Scoring 179

Lead Scoring Lead Ranking Traffic Organization 179

SalesIntel

APRIL 28, 2022

You need a structured strategy and planning to ensure the ROI (return on investment) is there. Explore channels and options that can give you a good ROI for every marketing campaign you run. Before you can calculate your ROI, you must first define your goals. The first method to collect the data is manual research.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Content Standard

NOVEMBER 13, 2017

Maybe it’s the result of shortened attention spans, or maybe it has something to do with content creators and their ability to create compelling video ad content. Either way, Facebook is jumping on what it sees as a new ad opportunity, launching short-view video ads that will be a mere two seconds in length.

Research 94

Research Video Marketing Case Studies Top of Funnel 94

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. Both hard and soft metrics feed into calculating ROI.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. Source: Grand View Research. More accurate predictions can lead to fewer mistakes, faster growth, and higher ROI in your business. The predictive analytics industry is growing at a rate of 23.2%

Lead Ranking 344

Lead Ranking Analytics Marketing AI Marketing Budget 344

Marketing Insider Group

JANUARY 4, 2021

Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. Let’s look at some stats from Brightedge Research. Image: Brightedge Research. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment).

Growth Marketing 356

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 356

Webbiquity

OCTOBER 23, 2018

More recent research shows most B2B marketers aren’t satisfied with their current mix of inbound vs. outbound tactics regardless of last year’s focus.). Rather than bombarding potential buyers with banners and TV ads, inbound marketing approaches and connects with prospective customers through useful material and content.

Inbound Marketing 264

Inbound Marketing Paid Content Top of Funnel High Quality Lead 264

Anteriad

FEBRUARY 15, 2023

Nurture your leads Many marketers make the mistake of treating content syndication leads as if they’re at the bottom of the funnel when in reality, they could be at the very beginning of their sales journey. They could be a potential buyer, a curious researcher or even a competitor. Check out our full-service Anteriad Demand solutions.

Top of Funnel 52

Top of Funnel ROI Ideal Customer Profiles Content 52

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

The Marketing Blender

MARCH 15, 2021

You’ve probably heard the term thrown around a lot: ROI. It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. One action involves a prospect researching a need; thus, they sign up for a webinar or download a piece of content as an example.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

Televerde

MAY 13, 2024

A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. Top-of-the-funnel marketing is how you often make your first impression with a potential customer, and how you differentiate from the other companies targeting the same buyers.

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. Email marketing: the most affordable, scalable channel When it comes to ROI, email marketing packs a powerful punch. According to one popular report, every $1 spent on email marketing generates $38 in revenue , and 59% of marketers say it’s their biggest source of ROI.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

Content Marketing Institute

MAY 4, 2018

You work to put aggregate customer segments – audiences – into this funnel. That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. CMI’s new research with LinkedIn indicates the answer to those questions is yes. It controls flow. Three words: lack of alignment.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 75% now use more sources for research. 32% note that targeted ads positively influence their view of vendors. This ensures campaigns are efficient, funneling only sales-ready prospects into the pipeline.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. When it comes to ROI, email marketing packs a powerful punch. According to one popular report, every $1 spent on email marketing generates $38 in revenue , and 59% of marketers say it’s their biggest source of ROI. Why email generates high ROI.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

Stevens & Tate

MARCH 31, 2024

IBM’s research found that more shoppers want AI help when they’re shopping. Automated Pausing in Ad Groups Google Ads has recently implemented a significant update that introduces automated pausing of ad groups exhibiting low activity. Read more here. Read more here. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

SalesIntel

MAY 5, 2021

B2B remarketing is one of the most critical methods for increasing the ROI of your paid advertising budget. However, this slick ad strategy can do far more than simply bring previous visitors back to your website. However, this slick ad strategy can do far more than simply bring previous visitors back to your website.

Sales Qualified Leads 52

Sales Qualified Leads ROI Privacy Policies Lead Scoring 52

Content Standard

JANUARY 22, 2018

Download Skyword’s original research based on a year-long study of nearly 1,000 marketers: bit.ly/InsidetheCMC. These five statistics from our research create a revealing picture of content marketing—as it is practiced by marketers as a whole, and as it is practiced by the top performers. Download the full research here: bit.ly/InsidetheCMC.

Statistics 93

Statistics Research Top of Funnel Content Marketing 93

Valasys

MAY 3, 2019

Focusing on intent data provides vital data about the websites a potential buyer is visiting, product or services they are researching about, as well as their degree of inclination (engagement) towards those products or services. 2) Tracking the journey of a buyer persona: Not all who research a website are potential buyers.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Sharpspring

JULY 15, 2021

Recently, wine retailer Convive Wines expanded their target market, rolled out online ordering and delivery, and improved their ROI — all during a pandemic! With the help of SharpSpring Ads’ powerful AI. Using Retargeting Ads for Your Business. It’s a way of showing ads that acknowledge someone’s previous activity.

Paid Search Agency 114

Paid Search Agency Top of Funnel Ads Funnel Advertising 114

Only B2B

JANUARY 9, 2023

Because many new marketing efforts lack the proper segmentation, personalization, ideal client representations, or customer research. Here, you are inverting the conventional sales funnel. Account-based marketing can be used to reach high value customers using Google Ads, Facebook, LinkedIn, and Instagram. To increase ROI.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

SmartBrief - Marketing

FEBRUARY 6, 2024

Ad inventory for Super Bowl LVIII has been virtually sold out since early November, according to CBS – the network broadcasting the Big Game matchup between the Kansas City Chiefs and San Francisco 49ers. The big question about investing in ad space during the Big Game is whether or not it’s worth the cost.

Marketing Budget 81

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 81

ClearVoice

NOVEMBER 25, 2022

As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. That’s why B2B marketers should shift their focus to content pieces that accelerate the self-guided buyer’s journey, especially for products and services requiring much research. The rise of TikTok ads.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

B2B Digital Marketer

MARCH 28, 2024

In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them. 08:43 – 10:12) Sharon underscores the significance of precise audience targeting and provides a nuanced view on leveraging full-funnel marketing for B2B success. (10:16 Strategies for targeting high-ticket B2B transactions.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

SmartBug Media

OCTOBER 28, 2021

My story isn’t unique—you click on a product or visit a website, and now you’re seeing ads for it everywhere. This sounds really basic, and that’s because it is—before we used third-party tracking to find consumers, we built brand profiles based on research and understanding. Your ad tech is going to be more important than ever.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics ROI 98

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Martech

MAY 30, 2023

But many companies make the mistake of relying too heavily on intrusive marketing tactics like cold calls, pop-up ads and sponsored posts. Research their buying behaviors, interests and the content they click on most often. Dig deeper: The ROI of personalized experiences: Content measurements 3.

Top of Funnel 94

Top of Funnel Paid Search Agency Planning Cold Calling 94

Binary Demand

JUNE 10, 2024

This approach also establishes your brand as a trusted authority and enables better lead qualification, enhancing your lead-generation efforts and maximizing ROI. Additionally, conducting competitive keyword research based on the last question can provide valuable insights, leading us to the next step.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

SalesIntel

NOVEMBER 17, 2022

The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation. Optimization of search engines is a broad topic and there are several things that you need to optimize and work on like keyword research, website optimization, and content optimization.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98