LeadsRX

SEPTEMBER 8, 2021

In Part 1 of this “analytics hurdles” topic , we explored the 5 biggest obstacles facing marketers when it comes to collecting and using marketing data: poor quality data, inability to manage data, getting lost in data, trusting instinct over data, and shallow and vague customer data. Analytics Don’t Match a Marketer’s Personal Bias.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. Conversations ads were launched by LinkedIn back in March of 2020, and since then has been an important topic of conversation (no pun intended). What do conversation ads do?

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

SnapApp

MARCH 28, 2017

The world of digital B2B marketing has gone through many changes over the past decade. To get a glimpse into the current concerns and questions many marketing teams are having, we’d thought that we ask a marketing team whose job it is to solve those problems. Tell us a little bit about Gabriel Marketing Group.

Top of Funnel 48

Top of Funnel Planning Public Relations Paid Search Agency 48

Contently

MARCH 21, 2023

We all want to attribute value to the content we produce. The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here. How can we calculate the value it brings to the business?

Top of Funnel 175

Top of Funnel Multi-Touch Attribution Paid Content Multi-Channel 175

EveryoneSocial

JANUARY 23, 2017

You know that thing Dropbox did to become a $4 billion company ? consumer spends 60 hours a week consuming content across devices. Marketers have more channels to experiment with, but they also have to be where the consumers are. The social media team knows which channels and devices consumers frequent most.

ROI 40

ROI Top of Funnel Advertising Funnels Digital Marketing Funnels 40

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. However, this is a mistake, as startups and mature companies have very different goals and priorities. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

QuanticMind

JUNE 29, 2018

You probably use a variety of technologies and online tools to improve your sales and marketing. So it’s no surprise that only 9 percent of companies have a complete, fully utilized MarTech stack (according to an Ascend2 report ). So start by defining your business’ sales and marketing problems. Analyze your Current Stack.

CMS Development 40

CMS Development Marketing Automation Services Industry CMS Ad Building 40

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. However, this is a mistake, as startups and mature companies have very different goals and priorities. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Regardless of your approach, it’s important to invest in ABM technology solutions that support these three areas: Account planning Company and contact data Intent and visitor intelligence Account planning How many accounts are enough?

Sales Management 130

Sales Management Account Based Marketing ABM Ideal Customer Profiles 130

Martech

MAY 30, 2023

It’s a new paradigm in 2023, supported by research. The question is how can marketers personalize campaigns at scale? To answer this, here’s a look at some how well-known companies are successfully using a range of different marketing personalization software solutions. No personalization, no leads.

Cost per Acquisition 121

Cost per Acquisition Personalization ROAS Paid Search Agency 121

Single Grain

APRIL 4, 2022

Digital marketing analytics is crucial for every business. Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. TABLE OF CONTENTS: ↓ What Is Marketing Analytics?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Paid Content 52

Inbox Insight

JUNE 30, 2023

Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list. Another crucial Account-Based Marketing tactic here is content syndication.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

QuanticMind

JANUARY 17, 2020

Today’s eCommerce businesses have many options when choosing advertising platforms to work with, but the digital marketing landscape is constantly changing, along with the needs of advertisers. Rather than change platforms year after year, advertisers should invest in solutions that can tackle these changes and adapt.

Paid Content 52

Paid Content eCommerce Advertising Agencies Advertisements 52

PathFactory

APRIL 12, 2022

Keeping up with buyer demands for hyper-relevant content at every touchpoint requires a dramatic mindset shift from traditional B2B marketing. This isn’t a static variable: buyers interact with your content differently depending on their relationship with your organization , as well as the channel they find the content.

Top of Funnel 52

Top of Funnel Marketing Funnels Advertising Channels Advertising Funnels 52

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Target customers. Product overview.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association. The Content Challenge. The internet is crowded with free content.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Inbox Insight

APRIL 26, 2022

B2B marketers rely on data integration to drive higher ROI, and rightly so. Analysts expect the data integration market to grow in excess of $12 billion in 2022 , highlighting clear investment trends and intentions in this rapidly growing market. It’s important to understand: what content and themes are trending.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Advertising Channels ROI 98

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Presenters.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Zoominfo

JULY 24, 2019

To find the right balance, you’ll need to narrow in on the right set of key performance indicators (KPIs), connect them to your team and company values, and build quotas that back it all up. Important Sales Metrics and KPIs The fastest-growing companies use sales data and analytics effectively. What is Sales Data?

Top of Funnel 130

Top of Funnel Lead Ranking Lead Scoring Sales Qualified Leads 130

LeadsRX

MARCH 12, 2021

Out of all the metrics, digital marketers pay the most attention to their return on investment (ROI). Better yet, a key measurement is return on ad spend (ROAS). Rob scrolls through his newsfeed and comes across your Facebook ad. Days later, he sees a Google ad for the same product. Take Rob as an example.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Multi-Channel ROAS 98

Strategic-IC

OCTOBER 12, 2021

Saas and Account-based Marketing have a lot in common. The SaaS market is growing at a rate of knots ( $123bn and counting). But with any growing market so comes growing competitors who are competing not only for market share, but also for your customers. Target mid-market and enterprise accounts?. Let’s find out.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Oktopost

JUNE 9, 2020

Table of Contents. Employee advocacy is the promotion of a company by its employees. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. What is Employee Advocacy.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? You can learn to make your marketing far more effective by improving it with A/B testing!

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Walker Sands

APRIL 28, 2020

Last year we produced our white paper From Strategy to Launch: 10 Steps to Drive Results with B2B ABM , with the ultimate goal of helping other B2B marketers run a successful campaign from start to finish. Goals to consider: Number of companies reached. Number of contacts at each company reached. Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Sales Qualified Leads Webinar Metrics 52

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Martech Advisor

FEBRUARY 25, 2020

Digital marketing strategies have changed drastically in the last decade. Marketers have shelved questionable techniques such as black-hat SEO, deceptive advertising, mass emails, and content scraping, to avoid legal consequences (GDPR, CCPA, etc.) and being penalized by search engines and other digital platforms.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145

Inbox Insight

MAY 10, 2022

With over two-thirds (69%) of senior B2B marketers citing less than ‘high’ confidence levels in delivering sequential messaging across multiple channels, how can they improve their approach in line with the overarching goal – to drive and develop B2B multi channel strategy? What repurposing techniques are key to achieving this?

Multi-Channel 98

Multi-Channel Top of Funnel Paid Content Advertising Channels 98

The ABM Agency

FEBRUARY 16, 2021

Reading Time: 7 minutes Proponents of account-based marketing (ABM) praise the B2B strategy for its ability to align company goals, streamline sales and marketing processes and generate long-term growth and a higher ROI. Here’s how we define account-based marketing services. . What is Account-Based Marketing?

Account Based Marketing 52

Account Based Marketing Enterprise Management CMS Development Paid Content 52

Inbox Insight

JANUARY 5, 2023

Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52