Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Many companies get hung up on this, especially if they see ROI in terms of ad metrics like impressions and clicks. If you depend on search or digital ads to deliver conversions, your results probably aren’t stellar.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

JANUARY 4, 2021

SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Small businesses don’t need a huge budget to drive growth. See video below for an SEO checklist). You have to think lean and mean.

Growth Marketing 355

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 355

FunnelEnvy

MAY 27, 2024

You may be considering a funnel audit, but how do you know when the cost of a funnel audit is justified? What are the warning signs of problems in your funnel? 5 Signs Your Marketing Funnel is Leaking A well-optimized marketing funnel should seamlessly guide website visitors toward conversion, but leaks can develop over time.

Top of Funnel 67

Top of Funnel Cost Advertising Funnels Lead Ranking 67

Webbiquity

MARCH 31, 2022

They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Image credit: Kaleidico on Unsplash.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Hubspot

FEBRUARY 21, 2018

Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform? Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered. Included in our eight budget templates bundle is a template to manage your website redesign.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few. In many ways, 2020 was a live streaming year.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Optinmonster

FEBRUARY 15, 2024

Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. Lead magnets are how Social Media Examiner added over 250,000 subscribers to their list in just one month, and how Nick Gray grew his list by 600%. What’s Coming Next?

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

FunnelEnvy

DECEMBER 26, 2023

Helping simplify the overwhelm is where Funnel Envy can help. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. If budgets are tight, a synergistic combination of organic and smart blogging is an excellent place to start. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. For other marketing departments, the belt is tightened; the budget has to be tweaked, poked, and prodded to make it work with the available resources while simultaneously getting the job done. How are they doing this?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. First, that you don’t work in ad-tech (if you do, this post is probably going to p**s you off). Because humans almost universally dislike display ads. Not all digital ads are made the same.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

sagefrog

FEBRUARY 7, 2024

As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. AI tools reshape ad creation, providing innovative ways to reach wider audiences. However, in 2024, there’s a shift towards targeting the upper funnel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

SalesIntel

APRIL 28, 2022

Frequently, a better option is to employ a data intelligence tool to save time and obtain correct data for your ICP. Are your paid ads generating returns for you – Checked? Search engine ads and social media ads need an ambitious budget, especially when you have a competitive business industry with a larger ticket size.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Circle Studio

NOVEMBER 24, 2020

Here are a few examples of what this acceleration will look like: Video. Video has become the dominant medium. Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. Virtual events. Marketing automation and email marketing.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Likewise, audio ads drive 24 percent higher recall on average than display ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Likewise, audio ads drive 24 percent higher recall on average than display ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Likewise, audio ads drive 24 percent higher recall on average than display ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Oktopost

AUGUST 26, 2019

Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. Video is swiftly becoming the media of choice for online consumers.

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Optinmonster

OCTOBER 12, 2021

Are you looking for the right email marketing software for your business but not sure which one is the best to use? Email marketing software is just one tool that marketers and businesses use to reach out to their customers. They use this software for a variety of tasks: Designing email templates. Flexibility. Automation.

Hubspot 69

Hubspot Budget Programs Enterprise Management Email Marketing 69

Vidyard

OCTOBER 27, 2019

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report. Total User-Generated vs. Produced Videos 1.2

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. Who uses or works with content marketing tools? What types of tools or software enable content marketing? guides, articles, blog posts, graphics, videos, social posts, etc.) Of course, there are tech tools that help with this. Additional reading.

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Oktopost

NOVEMBER 16, 2023

Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. But this process comes with its own set of challenges.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

The Lead Agency

APRIL 14, 2024

In fact, 45% of marketers globally plan to increase their spending on content in 2024, 42% will keep the same budgets as 2023, and the remaining few are undecided or looking at a decrease. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans. No problem!

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

SalesIntel

NOVEMBER 17, 2022

The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation. These tools will also provide in-depth analytics about the performance of email marketing. Video marketing. If you want to take your marketing to the next level, you need to give some thought to video marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Contently

DECEMBER 3, 2020

With so many marketing channels available, determining content’s role in revenue is a logical way to keep executives bought-in and budgets flowing. For the majority of brands, the cost of implementing new technologies for user tracking and attribution analytics, and integrating them within existing tools is prohibitively high.

Lead Ranking 217

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 217

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll. .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

The Marketing Blender

MARCH 22, 2024

This allows you to aim your marketing budget and resources and solve the right problem. They often listen to podcasts or YouTube videos. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. Computer software . Software development . Area of expertise: Quality management software . EHS software, cloud based software, compliance software .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Sprout Social

FEBRUARY 12, 2024

While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It means more efficient use of resources and a higher probability of conversions. your influencer’s.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 101

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. B2B companies went all-in on ABM without understanding if they had the sales-marketing alignment and budget to run ABM campaigns and actually make them work. You’re strapped for resources. ABM isn’t…running display ads. You don’t need ABM.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Stop waiting for your videos to go viral. So before you even begin, growing your YouTube channel means facing up against countless hours of video shared by millions of creators—many of whom have much bigger marketing budgets than you.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Optinmonster

MAY 4, 2021

Whether your site gets traffic through pay-per-click ads, organic traffic, or social media, you’ll find the right promotional idea for you. These can be things like chatbots, images, videos, and other features to help you boost conversions. And adding these to your campaign couldn’t be easier.

Promotion 101

Promotion Budget Programs Tools Landing Pages 101