MLT Creative

JANUARY 10, 2012

There are more ways than ever to match your marketing messages to the needs of your customers with more personalized, relevant and actionable information. Here are five ideas that will improve the results of your remarketing-marketing: 1. What new and different ways can you test and improve your B2B marketing?

B2B Marketing 40

B2B Marketing B to B Planning Advertising Agencies 40

MLT Creative

FEBRUARY 2, 2012

I wrote my original article as I was just beginning to dive into social media and inbound marketing with optimistic expectations. In business, as in football, we can’t wait to win. Photo Credit: Total Pro Sports Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

B2B Marketing 40

B2B Marketing B to B Advertising Agencies Planning 40

MLT Creative

JUNE 22, 2010

The call was business-to-business and, since B2B marketing is what we do at MLT Creative, I'm always willing to discuss a mutually beneficial business deal. You see, there's more to Storyville Coffee than selling magic beans, just as there's more to MLT Creative than B2B marketing. Not really.

Business to Business 40

Business to Business Personalization Advertising Agencies Paid Search Agency 40

MLT Creative

JANUARY 18, 2012

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners. To be successful in social media, it helps to be human.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

NOVEMBER 16, 2010

If you’re like me, you’re a bald, 30 something, B2B marketer. If you only fit into one of those categories, and you’re reading this post, chances are you may have come across MarketingSherpa’s 2011 B2B Market ing Benchmark Report. Let me break it down for you. How is that possible?

Social Media 40

Social Media Allocation ROI B to B 40

MLT Creative

JULY 30, 2010

With that in mind, I’m an agency guy, so from an agency perspective in the B2B space, the number-one hardest thing seems to be getting buy-in from our clients. In fact, I welcome it, because each time we overcome these objections to inbound marketing, it makes us a better partner for our clients.

Inbound Marketing 40

Inbound Marketing Advertising Agencies B to B B2B Marketing 40

MLT Creative

JANUARY 30, 2012

QR codes are still somewhat on the fringe, but with smartphone numbers constantly on the rise, there are still some great opportunities to add them to your B2B marketing mix. There have been several articles over the past year with ideas for utilizing QR codes in B2B. Will you consider QR codes for your B2B marketing mix?

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

JULY 11, 2011

This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes.

Guerilla Marketing 40

Guerilla Marketing B2B Marketing Advertising Agencies Planning 40

MLT Creative

SEPTEMBER 24, 2010

As a creative director and co-founder of Velocity , a B2B marketing agency in the UK, he’s a kindred spirit and someone I proudly follow (and retweet). I was very honored to be asked, because Velocity is known for having created one of the best B2B eBooks ever, “ The B2B Content Marketing Workbook.”

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

MLT Creative

OCTOBER 28, 2010

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. ” With so many worthy contenders, the marketing professionals who will be judging these awards have a big challenge ahead of them. So what makes one B2B Twitterer the best? Great question.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

MLT Creative

OCTOBER 20, 2010

I recently wrote a guest post for The Social CMO , “ B2B marketing without creative has no punch ,” which included a list I thought I’d share on this blog as well. This is the best time ever to be in marketing, but it’s no time to stand still. Marketers are in the storytelling business.

Creativity 40

Creativity B2B Marketing Advertising Agencies B to B 40

MLT Creative

SEPTEMBER 2, 2011

Earlier this summer, our B2B marketing agency had the honor of hosting Michael Gass – one of the world’s leading experts on new business – as a speaker for an event at our east Atlanta campus. 5) Keep up with all client deadlines and agency new business development efforts. Day 30 arrived and I failed.

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

MLT Creative

MARCH 7, 2011

Using QR codes for B2B programs can be just as powerful if you understand they’re a new technology with a (for now) limited audience. At MLT Creative, we’ve recently done a few QR code projects for B2B. Do QR codes have a future in B2B? Download content from our B2B Marketing Idea Series:

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

AUGUST 9, 2011

I am one of three partners at the B2B marketing agency, MLT Creative. One of our best ideas a few years ago was to quit making excuses for focusing so much on our clients’ marketing needs that we neglected our own. Download advanced content from our B2B Marketing Idea Series: View Billy's Other Blog Posts.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

MLT Creative

APRIL 8, 2011

For several years in a row, we have received the award for “Best B2B Integrated Marketing Campaign,” and this year we also took home top honors for “Best Event Marketing Campaign – Under $100K.” Atlanta is home to many global B2B giants as well as innovative startups. No brag, just fact.”

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

MLT Creative

AUGUST 16, 2011

adventure land of digital printing that would illuminate any marketing professional’s imagination. I know many printers are having to rethink their business model to survive. And as much as social media marketing is over-hyped, printing is too often overlooked.

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

MLT Creative

SEPTEMBER 8, 2011

I n late July I began a month-long mission to increase my contribution to our agency’s content marketing efforts. ” I set multiple goals for myself with and was determinted to achieve measurable marketing results. Goal: Keep up with all paying work, do our best at it and win some new business too. Actual: Fail.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

MLT Creative

SEPTEMBER 22, 2011

As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified. This was the picture HubSpot CEO and Co-Founder Brian Halligan painted during his “Inbound Marketing 2.0”

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

MLT Creative

OCTOBER 21, 2011

Most marketers, especially those in B2B, understand the importance of customer relationship management. CRM tools like Salesforce , Sugar , SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads from non-customers.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

MLT Creative

AUGUST 1, 2011

This is the fourth article in a series that began as guest blogs for Savvy B2B. Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. It’s not too late for you.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan.

Social Media 40

Social Media B to B Media Advertising Agencies 40

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Since this was for a B2B. However, show-specific blogs were written and promoted via Twitter and LinkedIn.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

MLT Creative

AUGUST 2, 2011

This Week's B2B Word on the Street is: SELLING. I have been in the advertising and marketing business for decades now, and I believe it's my understanding of the creative process, strategy, human nature and selling that has helped me succeed. Download advanced content from our B2B Marketing Idea Series:

B to B 40

B to B B2B Advertising Agencies B2B Sales 40

MLT Creative

OCTOBER 14, 2011

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. In How to Be a Guest Blogger Any Editor Will Love , Michele Linn, shares her experiences as the editor of Content Marketing Institute blog. The LinkedIn Company Profile: Is your B2B in the top 1%? But you can do better.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

MLT Creative

MARCH 1, 2012

If you’re reading this, there’s a good chance you’re also in B2B marketing. Until recently, I was possibly the least automated B2B marketing professional on Twitter. The B2B Twitterer Of The Year Awards recognize professionals each year who set great examples.

Twitter 40

Twitter Advertising Agencies Process B to B 40

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

MLT Creative

JULY 9, 2010

Both of these tools make the book a must-read and a continued resource for any marketer’s library. If you develop and consult on b2b branding like I do, or just want to see how your brand stacks up, I recommend this guide as an excellent starting point.

Buzz 40

Buzz Brand Identity Branding B to B 40

MLT Creative

AUGUST 9, 2010

This Week's B2B Word on the Street is: CREATIVE. Some creative types work best alone, but in advertising and marketing, most creatives thrive on collaboration. At our B2B marketing firm, MLT Creative, the motto is "We make ideas work." Get your B2B LinkedIn Toolkit.

Creativity 40

Creativity Advertising Agencies B to B B2B 40

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Through social media, I have also connected with thousands of other marketing, PR and creative professionals who share ideas and insights at a pace I could never achieve on my own. Wednesday, Oct.

Social Media 40

Social Media Advertising Agencies Media B to B 40

MLT Creative

APRIL 25, 2011

After reflecting on it the past few weeks, I think there are some great takeaways from this that every B2B firm should consider. B2B firms often make marketing decisions based on field experience gained over the years. Are you involving your customers in your marketing efforts?

B2B 40

B2B B to B Advertising Agencies Focus Group 40

MLT Creative

FEBRUARY 14, 2011

Later it occurred to me that, in B2B marketing and new business, there may be some parallels here worth noting. Lose the fear in a new business meeting. When going into a new business meeting, even a veteran presenter still gets “butterflies. photo credit: www.fishingfury.com.

B to B 40

B to B B2B Advertising Agencies Business 40

MLT Creative

APRIL 17, 2012

A prospective B2B client is considering a name change for their business. Some of these ideas apply as much to a new product name or business unit branding as they do to a company name. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

MLT Creative

FEBRUARY 25, 2011

If you’re still reading this, the main message of my story is that Twitter is a powerful tool to connect and engage with people in almost every endeavor – both in your business and your life. Glenn Taylor is a partner and senior creative director of Atlanta-based B2B marketing firm MLT Creative.

B to B 40

B to B Advertising Agencies Creativity Twitter 40

MLT Creative

DECEMBER 9, 2010

As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject. Why not ask B2B marketing experts I trust to answer my question via tweet? Why not ask B2B marketing experts I trust to answer my question via tweet? No more leaks.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

MLT Creative

MAY 25, 2010

Well, whatever you're doing in the B2B marketplace, please be sure the customer and prospect engagement experience is well thought out, lest it be you or a client who ends up with "crickets in your hair." And in B2B sales, that is certainly far better than just the chirping of crickets. What can be done? 2010 Lead Generation Guide.

CRM 40

CRM Advertising Agencies B to B BtoB 40

MLT Creative

AUGUST 12, 2011

Schaefer , a marketing professional, professor and friend I first met through Twitter about three years ago. It could be about marketing, social media, blogging or life, and whether you’re curious, inquisitive, contrarian or doubtful, he’ll often reply. I've always considered marketing to be my favorite sport, though.

Advertising Agencies 40

Advertising Agencies Business B2B B to B 40

B2B Digital Marketer

AUGUST 25, 2020

Majority of businesses take pride in their product and technology, but no matter how advanced it gets, if it doesn’t solve the customer’s problems then it doesn’t matter at all. Linda Ruffenach is an entrepreneur committed to helping business owners achieve their vision of Total World Domination. Timestamps/Outline.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52