Digilant

AUGUST 30, 2023

million viewers per game, advertisers are wise to use in-game TV ads to reach fans. Ahead of the 2023/24 NFL season, we’re helping advertisers create a winning strategy by looking back at key trends and media habits in the 2022/23 season. In fact, Amazon was the first to test a streaming-exclusive broadcast.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

LeadsRX

NOVEMBER 30, 2021

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Check out the video, and read the full press release for additional details.

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

ClickZ

OCTOBER 12, 2020

30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. The increasing popularity of CTV among viewers and advertisers is accompanied by streaming-platform wars, where Roku is leading, so far. Roku ecosystem: Advertising opportunities and challenges.

Advertising Channels 98

Advertising Channels Advertisements Advertising Cost Per Thousand 98

Rain: The Growth Agency

JANUARY 12, 2021

While TV viewership initially increased during the beginning of the pandemic, they leveled off under historic levels at the end of 2020 across cable and broadcast. The post Media Impact Report #22 | Advertising Marketplace Updates appeared first on Rain the Growth Agency.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Cable 52

ClickZ

AUGUST 6, 2020

At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. . Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. The Benefits of CTV – What is in it for advertisers?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. The Decline of TV Advertising. TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. The Rise of Digital Advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Digilant

FEBRUARY 2, 2024

As these technologies revolutionize consumer behavior, marketers and advertisers must adapt in step. During the conference, industry leaders shared their strategies for leveraging disruptive technologies to enhance customer journeys and create top-tier advertising experiences.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Martech

APRIL 25, 2024

Baby boomers generally value authenticity, accuracy and trustworthiness in advertising, making TV an effective marketing vehicle as it tops consumer reports for trustworthiness, attention and recall compared to social media ads. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising.

Television marketing 114

Television marketing Planning Paid Search Agency Peer-to-peer 114

Martech

APRIL 18, 2023

The move comes on the eve of the 2023-24 upfronts (the period advertisers can buy inventory before a season begins). For nearly all of the broadcast era, Nielsen had what was essentially a monopoly on measuring ratings. For much of that time, both TV networks and advertisers complained about the accuracy of the data.

Cable 93

Cable Broadcasting Television marketing Guidelines 93

Martech

FEBRUARY 6, 2024

Advertisers unfollowing X The numbers appear to back up the sense of a vacuum left by X advertisers. Announced Super Bowl LVIII advertisers spent 55% less on X/Twitter in 2023 than they did in 2022, according to ad intelligence company MediaRadar. In total, the group of 2023 Super Bowl advertisers spent $48.4

Advertising Agencies 111

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 111

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 78

Paid Search Agency Ads Campaigns Cable 78

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Digilant

JANUARY 25, 2024

In an era where digital transformation dictates where and how we consume content, the political advertising landscape needs a significant shift. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Martech

AUGUST 18, 2022

It will also measure out-of-home viewers in bars, restaurants and hotels, and those in teams’ local markets on broadcast TV. The accuracy of their broadcast and cable ratings has been questioned for a long time and earlier this year they made a huge gaffe with streaming ratings. Read next: Is Nielsen’s prime time over?

Amazon 100

Amazon Cable Service Broadcasting 100

Digilant

MAY 21, 2024

In this article, we’ll explore the fundamentals of advanced TV advertising, its impact on audience engagement, and how marketers can make the most of this tremendous channel. What Is Advanced TV Advertising? Let’s look at some examples.

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

Martech

APRIL 1, 2022

Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% last year, according to a Pew survey. Further, the cord-cutting trend continues apace. Why we care.

Purchase 103

Purchase Work Management Product Television marketing 103

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. Advertisers must keep in lockstep with changing consumer habits and trends to continue to drive engagement and meaningful connections with their existing and potential customers. Measurability Understanding the impact of your advertising campaigns is essential to business success.

Buy 52

Buy Advertising Agencies Cable Transparency 52

Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. Advertisers must keep in lockstep with changing consumer habits and trends to continue to drive engagement and meaningful connections with their existing and potential customers. Measurability Understanding the impact of your advertising campaigns is essential to business success.

Buy 52

Buy Advertising Agencies Cable Transparency 52

Digilant

MAY 21, 2024

In this article, we’ll explore the fundamentals of advanced TV advertising, its impact on audience engagement, and how marketers can make the most of this tremendous channel. What Is Advanced TV Advertising? Let’s look at some examples.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Martech

FEBRUARY 3, 2023

National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.

Marketing AI 81

Marketing AI Advertising Agencies Planning Broadcasting 81

Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Martech

FEBRUARY 3, 2023

National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.

Marketing AI 76

Marketing AI Advertising Agencies Planning Broadcasting 76

B2B Marketing Directions

AUGUST 15, 2021

The firm noted that 24% of the budget traditionally spent on TV is expected to shift from broadcast and cable TV to streaming video this year. Real-time data regarding total marketing spending is difficult to obtain, but we do have relatively current data about advertising spending. advertising economy grew 35.2%

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Why More Ad Money Is Going to Video In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Paid Search Agency 52

Paid Search Agency Video Marketing Ads Advertising Agencies 52

Digilant

APRIL 4, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 2: Align Ad Formats with your Goals In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52

LeadsRX

MARCH 9, 2022

Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. In addition, the frequency of a touchpoint is taken into consideration in the algorithm making this model particularly well-suited for brand advertising as opposed to direct-response advertising. Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Porch Group Media

NOVEMBER 4, 2022

advertisers will spend about $38.83 Viewers can view your advertisements through connected TV advertising when they watch movies, videos, and TV shows. After this, you can select an advertisement type for your campaigns, such as a display advertisement or a video. Video Podcast] The Rise of CTV Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

ClickZ

NOVEMBER 20, 2020

TV revolutionized the ideas of unity and entertainment, gaming, advertising, and opportunities for content creators. As this is almost as much as the number of people living in the country, CTV advertising is understandably a tool most marketers willingly go for. The 1980s introduced VHS, video games, and cable TV. Advertising.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Digilant

OCTOBER 5, 2021

Just as TV streaming surpassed traditional cable viewing in the United States this year, digital audio has dethroned its traditional counterparts. All in all, this creates a great opportunity for podcast hosts and producers, which makes an excellent opportunity for advertisers. . The Benefits of Podcast Advertising.

Ads 52

Ads Campaigns Cable Advertisements 52

Choozle

FEBRUARY 12, 2021

Not only is the media landscape fractured from a viewership perspective, but the advertiser opportunity is more multidimensional than it was five or 10 years ago. 10:41 – As a marketer or advertiser, what’s available for them for connected TV around special events and sports? Megan (04:33). So, there’s the trackability aspect.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Rain: The Growth Agency

FEBRUARY 26, 2018

Telling people you work in TV advertising can be exasperating. Since 2012, about 6 million households have cut the cord to cable and satellite TV. So, if you advertise anything at a slight premium, TV may actually be getting more efficient. The response typically goes something like this: “Do people even watch TV anymore?

Cable 40

Cable Bundling Broadcasting Bandwidth 40

Martech Advisor

JANUARY 8, 2020

Streaming services are the new kings of online entertainment, but fraudsters are stealing from the advertising jewels in their crown. It’s no surprise then that advertisers are keen to reach the audience demographic that streaming attracts, and many channels need their ad spend in order to keep expanding.

Mobile Advertising 53

Mobile Advertising Cable Click Rate Broadcasting 53