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Enhance: Enriching Your CRM for Deeper Customer Insights

Zoominfo

Personalized interactions become a breeze, marketing messages strike a chord with your target persona, and your sales are trending in the right direction. The integration often requires API calls that match records based on key identifiers like email addresses or company names, assuring the information added is precise and relevant.

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Five Takeaways from Advertising Week 2023

Digilant

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. While this program aired over ten years ago, based on viewership numbers, it warrants a premium ad buy. Enter: Free Ad-Supported TV, otherwise known as FAST.

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Digital Audio Advertising: Everything You Need to Know

Digilant

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads.

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Digital Audio Advertising: Everything You Need to Know

Digilant

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads.

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Digital Audio Advertising: Everything You Need to Know

Digilant

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads.

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How to Activate Cross-Sell and Upsell Campaigns Across a Variety of Channels

Madison Logic

As you focus on crafting and distributing content that appeals to buyers’ emotions, you must also remember that buyers are getting ads and content from competitors, too. Distribution can be challenging, especially as buying committees grow larger and internal changes happen with more frequency.

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Email Marketing is Far From Dead…Here’s Why

Heinz Marketing

While some emails might feel like spam, they aren’t usually classified that way, technically. . However, based on current trends, email marketing is far from dead. Maybe it’s sending them a cart abandonment email when they’ve added items to their basket and haven’t checked out yet (driving sales).