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Q&A with Kasper Skou, CEO and Co-Founder of Semasio

ClickZ

To regain trust, the walled gardens must participate in the education of modern consumers so they really understand their data as a currency, which should be carefully, deliberately and equitably exchanged in return for services. The old adage for the B2C internet goes: “If the product is free, you are the product.”

Privacy 105
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The Secrets to Highly Effective Pharma Advisory Boards

SpotMe Blog

When used to host a mixture of pharma ad board formats throughout the year – in-person, virtual, hybrid, asynchronous – this technology can transform pharma ad boards into fruitful meetings that bring 5x more insights. Fewer, slow, infrequent, and less valuable insights to act upon.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce Marketing Cloud

They bring together data from multiple sources — think your customer relationship management ( CRM ) and order management system s — to provide a holistic view of all your business activities. And video content isn’t just useful for ads or for increasing product discovery. UGC can be used on product pages and in ads, as well.

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9 Website Marketing Ideas for Manufacturing Companies

Brandpoint

Then work with them to emphasize their opinions/thoughts on your company. Guest blogging is a great way to start this, but you can also do some work with influencer outreach and link exchanges with other subject matter experts in your industry. The best tech stacks include a CMS, analytics, a search console, an SEO platform and a CRM.

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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

Exchanging data is a relatively rote, mechanical process. A rich data integration exerts an opinion on how information is modeled and maintained. As an example, consider three hypothetical options for connecting a webinar app with a CRM platform: Option A represents a simple, iPaaS-style integration. Caveat integrator.

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How to turn your B2B website into a lead generation machine

Marketing Graham

There are some key elements to designing a lead generating B2B website; improving SEO to get low-cost visitors, encouraging action from those that are ready-to-buy and adding sticky content for the ‘window shoppers’ Let’s get started. Having an opinion is always more valid when it’s backed by research.

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Mastering Investigator Meeting Planning: A Comprehensive Guide

SpotMe Blog

The Biggest Challenges With Investigator Meetings Investigator meetings play a vital role in clinical trials, serving as an occasion for all those involved to collaborate and exchange information. Collect data automatically in your event platform and CRM, so you can track registration easily and use it to create targeted communications.