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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Provide transparency customers can verify that.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Independent brokers or agents.

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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

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Zero Party Data: What It Is and Why You Need It

Oktopost

Watch what you say around marketers—there are some new four letter words out there that are known to immediately raise the temperature in the room when people start dropping them. If you’re in marketing and you haven’t felt the impact of these laws on your work yet, it’s probably only a matter of time. What’s a marketer to do?

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A Simple, Straightforward Guide to IDX in Real Estate

Hubspot

A 2017 small business study reported 71% of small businesses have a website to market their products and services. It’s clear a web presence is crucial to small business success in today’s consumer-driven market. Just like small businesses , the internet and web-based technology has changed the way homes are marketed and sold.

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The power of customer data across the journey: Acquisition

Martech

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.)

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What is private marketplace advertising?

Choozle

Today, the most common form of digital advertising is a hybrid of open exchange and private marketplaces. As the demand for more control, better ad quality, and improved brand safety grows, marketers have been looking to private marketplaces (PMPs) to solve them. billion on open exchanges and $11.56 billion and $15.97