markempa

MAY 16, 2006

« Why CEOs Must Be Actively Involved in Lead Generation | Main | Book Cover and Advanced Praise for Lead Generation for the Complex Sale » Podcast: The Innovative Marketer Steve Gershik of the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation.

Lead Generation 120

Lead Generation B2B Marketing Generation B2B Thought Leadership 120

markempa

MAY 21, 2007

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns. Dig your well before you’re thirsty.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

SEPTEMBER 15, 2005

« Lead Generation via white papers and webinars | Main | Better Sales and Marketing Integration » Combine Your Cold Calling Efforts With Email Marketing Targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

OCTOBER 19, 2006

from cadenceblog One of my main responsibilities in the past few years was to increase marketing activities. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Read More] Tracked on October 20, 2006 at 06:34 PM » Who is responsible for lead generation - Marketing or Sales?

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

Convince & Convert

MARCH 25, 2010

Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. Trade show. A new product launch. A write up on a blog. New YouTube video that goes viral. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

markempa

DECEMBER 21, 2006

It seems they would rather spend their budgets on things that drive activity (which is often wasted) over results measurement. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JANUARY 4, 2006

Return on investment measurement difficulty: Direct return from lead generation activity takes time to surface. Return on investment measurement difficulty: Direct return from lead generation activity takes time to surface. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

NOVEMBER 14, 2005

In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace. In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

MAY 23, 2005

Seven Strategies for the New Year Here are a few strategies that I would ad: Develop a lead generation calendar - map out your activities and then really follow it! No matter how busy you are make time to do lead generation activities. No matter how busy you are make time to do lead generation activities.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 18, 2007

Integrate sales and marketing activity by using the same database or CRM system. Share effectiveness measurements from recent lead generation activities. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Then be understood.” Close-the-loop on each sales lead being generated.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JULY 7, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Further follow-up? Leads for nurturing.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 23, 2005

Most CEOs agree that they aren’t getting enough activity at the top of the sales funnel. Most CEOs agree that they aren’t getting enough activity at the top of the sales funnel. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What CEOs really yearn to know is this.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

MAY 28, 2005

My experience is that most companies celebrate the quantity of appointment activity but the revenue results from the appointments are seldom measured. My experience is that most companies celebrate the quantity of appointment activity but the revenue results from the appointments are seldom measured. I doubt it. If that happened here.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Webbiquity

AUGUST 22, 2012

PR / media relations : media exposure builds brand recognition. Industry presence: listings in industry-specific directories, trade show sponsorships, industry association memberships and other similar links can lead directly to referral site traffic or build brand recognition that leads to direct visits.

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100

LeanData

DECEMBER 28, 2015

Impossible to Track: Some activities just can’t be measured digitally. All of that can result in powerful word-of-mouth exposure for your business – creating a “halo effect” of brand awareness. That essentially is saying sales activity didn’t contribute to closing the deal. How does that make any sense?

Marketing Attribution 53

Marketing Attribution Lead Ranking Trade Show Word of Mouth 53

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Content Marketing 59

Content Marketing Planning Business Work Management 59

LeanData

DECEMBER 28, 2015

Impossible to Track: Some activities just can’t be measured digitally. All of that can result in powerful word-of-mouth exposure for your business – creating a “halo effect” of brand awareness. That essentially is saying sales activity didn’t contribute to closing the deal. How does that make any sense?

Marketing Attribution 40

Marketing Attribution Lead Ranking Trade Show Word of Mouth 40

LeanData

DECEMBER 28, 2015

Impossible to Track: Some activities just can’t be measured digitally. All of that can result in powerful word-of-mouth exposure for your business – creating a “halo effect” of brand awareness. That essentially is saying sales activity didn’t contribute to closing the deal. How does that make any sense?

Marketing Attribution 40

Marketing Attribution Lead Ranking Trade Show Word of Mouth 40

LeanData

DECEMBER 28, 2015

Impossible to Track: Some activities just can’t be measured digitally. All of that can result in powerful word-of-mouth exposure for your business – creating a “halo effect” of brand awareness. That essentially is saying sales activity didn’t contribute to closing the deal. How does that make any sense?

Marketing Attribution 40

Marketing Attribution Lead Ranking Trade Show Word of Mouth 40

markempa

MARCH 2, 2007

But marketers often get so wrapped up in driving activity that they seem to forget its about driving sales conversion. " Its not about more activity. But marketers often get so wrapped up in driving activity that they seem to forget its about driving sales conversion. " Its not about more activity.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Single Grain

OCTOBER 11, 2019

2) Encourage Word-of-Mouth Marketing. When it comes to driving awareness of and exposure to a brand, word-of-mouth marketing still reigns supreme. Take it a step further, and turn your event into a word-of-mouth marketing machine by encouraging attendees to share their experiences on social media.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Trade Show 101

Single Grain

JUNE 26, 2023

These advertisements may be targeted at business-oriented audiences and could appear in business or franchise-specific publications, websites, trade shows, and other business-focused media outlets. High customer satisfaction can lead to repeat business and positive word-of-mouth referrals. What is franchise marketing?

Paid Search Agency 52

Paid Search Agency Ads Lead Ranking Lead Scoring 52

Vidyard

JULY 9, 2020

It’s a promise you make to buyers and something that’s primarily communicated through word of mouth and discovered when people interact with your product. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Sign Up Free. Instead, study.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

As I wrote about yesterday in “ 7 Reasons Not to Put All Your Eggs in the Twitter Basket &# as your number of Twitter followers grows, the percentage of those followers that care about your current activity plummets. I couldn't agree with you more on almost every point you make, except for #8 with the trade show exhibition.

Social Media 127

Social Media Media Paid Content Conference 127

Vidyard

JULY 10, 2020

It’s a promise you make to buyers and something that’s primarily communicated through word of mouth and discovered when people interact with your product. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Instead, study.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65