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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

Marketers now face a landscape where consumers expect more than just products; they seek immersive experiences and active participation in the brand narrative and development process. According to Michael, the answer lies in developing peer-to-peer (P2P) channels where you can derive innovative product ideas directly from your consumers.

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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

Fueled by intent data, ABM hones in on accounts that are currently active in-market, and helps marketers to understand the pain points and challenges of those that fit their Ideal Customer Profile. Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

If you’re generally active on social media, you’re likely familiar with network algorithms. P2P over B2B. Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost.

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Interview with Mark Schaefer

Onalytica B2B

So I started a blog, eventually a podcast, and became active in the various channels. In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? This is going to have to change.

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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). Digital activity ROI assessment: [link]. If you want to establish trust with your customer, you must show your true self and keep it real. ” Episode Links and Resources. Combustion website: [link]. Leslie’s website: [link].

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27 excellent MarTech sessions available for free? But wait, there’s more…

chiefmartech

Inspiring a Data-First Culture Through Internal Activism (Tealium). Forget B2B and B2C: The Future of Marketing is P2P (On24). Truth About Personalization: Using a CDP to Personalize Marketing (Arm Treasure Data). B2B Account-Based Tactics at Enterprise Scale (Oracle). …plus 19 additional sessions.

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9 Promising FinTech Startups You Should be Watching

Envy

Their HUMANOBOT solution uses advanced machine learning to identify user activities such as swipe speed, finger pressure, and device movement, and to separate these activities from non-human behaviors. It then blocks suspicious activity or sends alerts about fraud and suspicious activity. SecuredTouch has raised $11.5