Exo B2B

APRIL 10, 2024

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. These range from marketing and communication to sales and employee professional development. Looking to amplify your marketing message?

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. This leads to customer trust, as well as compliance with privacy regulations.

Paid Search Agency 104

Paid Search Agency Features Personalization Ads 104

Biznology

AUGUST 7, 2017

How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth? They are active or inactive. Just do and be.

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Onalytica B2B

NOVEMBER 15, 2018

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. Tribal Impact have created this employee maturity model in which we can plot employees on a matrix depending on how large their audience is and their level of social activity. Networkers. They’re quite similar, no?

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Marketing Insider Group

JANUARY 21, 2021

When they do it well—amplifying the reach of your social media posts and content marketing efforts—they become thought leaders and trusted advisors. With this kind of spotlight coupled with the connections they make, you’ll find it’s easier to retain customers. Those relationships often lead to very loyal customers.

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation.

Advertising Agencies 119

Advertising Agencies Paid Search Agency B2B Marketing Planning 119

Trade Press Services

JANUARY 29, 2024

They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. That said, more often than not, they are already part of your network and can be harnessed at no cost. Baker outlines how the internet makes customer reviews and word-of-mouth even more important than ever.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Seode AI’s Seode.ai Get MarTech!

Marketing AI 94

Marketing AI Marketing Automation Services Word of Mouth CPA 94

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 101

Social Media Work Management Marketing Management Media 101

Thinkers360

FEBRUARY 16, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 5 Maria Villablanca Future Insights Network Contact Maria Villablanca Score: 55.87 35 Sarah Scudder Marketing Maven Contact Sarah Scudder Score: 33.98

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do. Rival IQ Google Ads Editor version 2.5 Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 124

DivvyHQ

MARCH 15, 2019

Time is our most valuable resource, and for many content marketing teams, it’s in short supply. The 2019 In-House Creative Management Report surveyed more than 500 creative and marketing professionals and unsurprisingly found that, “As teams grow, creatives are stuck spending more time on administrative tasks.”

Activities 61

Activities Automation Enterprise Management Content Marketing 61

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. billion active social media users On average, people have 5.54 billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Martech

FEBRUARY 9, 2024

For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space? Quality connections are also a priority – and members actively support, inspire, and encourage each other. But first — what exactly are micro-communities? The Pipedrive community forums.

Communities 109

Communities Top of Funnel Word of Mouth Enterprise Management 109

Contently

DECEMBER 10, 2020

As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. I feel fortunate, from a marketing perspective, that the year has been a good one—all things considered.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Buffer

MARCH 9, 2023

Standing out among the sea of people competing for the same jobs, clients, and customers is increasingly difficult – and social media platforms often contribute to that difficulty with their ever-changing algorithms. This includes features in reputable publications, your own published work, or even your resume.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Liveintent

SEPTEMBER 7, 2021

Major brands like Walmart, Target, CVS, and Kroger have launched their own retail media networks. These big retailers are further solidifying their presence in eCommerce and retail through their own retail media networks. SMBs can implement similar strategies to launch retail media networks that help drive revenue.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. This activity includes views, shares, “Likes,” comments and new subscribers. Here is a strong list for starters: Account activity. This includes how often you publish videos, respond to comments and engage with other YouTube accounts.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 125

B2B Marketing B2B Planning B2B Thought Leadership 125

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. How do our posts address customer pain points?

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Martech

SEPTEMBER 21, 2023

UEFN allows creators, as well as brands of any size, to build games and experiences published on Fortnite and available to its players. Our collaboration with iHeartMedia has allowed State Farm to continue to be at the forefront of culture and innovation,” said Alyson Griffin, Marketing Vice President, State Farm, in a release.

Advertising Agencies 105

Advertising Agencies Custom Publishing User-Generated Content Network Marketing 105

Thinkers360

MARCH 1, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking. We amplify your content for free!

Education 126

Education B2B Thought Leadership Thought Leadership Lead Scoring 126

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust.

Social Media 125

Social Media Phishing Marketing Management Media 125

Thinkers360

APRIL 20, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 23 Simon Kriss Customer Experience Innovation Institute Contact Simon Kriss Score: 35.33

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

Thinkers360

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Opt Intelligence

JULY 30, 2019

Most marketers understand that Instagram engagement is important. Low open and click-through rates can hurt not just your email campaign, but your whole email marketing list. Luckily, there are steps you can take to activate your email list and improve email engagement through opt-in advertising. But what about email engagement?

Opt-in 40

Opt-in Activities Advertisements Advertising 40

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Pinter Score: 32.79 47 Philip Ideson Art of Procurement Contact Philip Ideson Score: 32.79

B2B Thought Leadership 122

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 122

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If they had more time, they’d spend it responding to customers and planning strategic initiatives.

Social Media 94

Social Media Template Work Management Marketing Management 94

Martech

DECEMBER 21, 2021

The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. Read next: Samsung Ads rolls out data partnership with major marketing platforms. Why we care.

Advertising Agencies 107

Advertising Agencies Marketing Management Paid Search Agency Advertisements 107

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? It does this by taking a variety of factors into account, including location, demographics, user behavior and online activity. Ad network vs. ad exchange.

Advertising Agencies 115

Advertising Agencies Paid Content Cost Per Thousand Advertisements 115

Sprout Social

MAY 8, 2023

With over 1 billion active users worldwide , we know that it’s one of the more popular platforms to date. It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. Users on average spend 23.5 The best times to post on TikTok are Tuesdays from 2 to 6 p.m.,

Best Practices 108

Best Practices Social Media Work Management Education 108

Sprout Social

APRIL 27, 2020

Around nearly the same time we published this, many individuals and organizations began working remotely , sheltering in place and otherwise changing their behaviors to help prevent the spread of COVID-19. With these changes, we reviewed data from our 20,000+ customers to see how usage of social media has changed during this time.

Social Media 145

Social Media Media Work Management Network Marketing 145