Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. A solid Google Analytics implementation offers multi-step conversions, custom user behavior data and rich segment data to build and share audiences. GA integrations as a hub.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Analytics Activities 98

KoMarketing Associates

MARCH 26, 2019

The Society of Digital Agencies (SoDA) and Forrester Research recently teamed up to publish the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences were at the top of marketers’ minds over the past 12 months. Marketers Remain Slow to Adopt AI.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156

Oktopost

JUNE 6, 2020

As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. The email included a tailored message as to why all activity had been halted. I enabled “ Crisis Mode.

Activities 98

Activities Thought Leadership Work Management Marketing Management 98

Choozle

MARCH 18, 2022

And with over 2 billion monthly active users on their websites, the potential reach, scalability, and accuracy of Amazon’s advertising tools and data are some of the best available. Also, pair your campaigns with data that uses past purchase behavior to curate audiences that can be customized with layers of targeting.

Amazon 81

Amazon Activities Ads Cost Per Click 81

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. As marketers, it’s our role to bring the voice of our customers into every strategy session, brainstorm and planning meeting. “Believe in something. What does that look like?

Activities 114

Activities Brand Identity Branding Social Media 114

SalesIntel

SEPTEMBER 14, 2023

SalesIntel continues to strive to help its customers prospect faster, more accurately and more intelligently. With signals from VisitorIntel , company News and Alerts , and B2B intent data , go to market teams can laser focus on best-fit accounts and contacts that are actively showing interest and intent. What is PredictiveIntent?

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Outreach

APRIL 20, 2020

Bombora just published an extremely informative analysis on COVID-19’s impact on B2B (you can read the whole thing here ). Aggregated Outreach activity data tells a similar story, though the swings aren’t as prolonged or dramatic, likely because sales teams can’t ever truly let off the gas. The Data on COVID-19.

Intent 102

Intent Activities B2B Sales Bombora 102

Optinmonster

JUNE 29, 2021

Do you want to add a Facebook activity feed to your website but not sure where to start? And while many marketers keep their activity on Facebook exclusive to that platform, the most clever ones know you can maximize your efforts by adding Facebook feeds to your website. Add a Facebook Activity Feed to Your Website.

Activities 66

Activities Facebook Marketing Websites Bundling 66

Brightedge

MARCH 14, 2023

BrightEdge’s processing of trillions of data points about search behavior combined with analyst studies and customer surveys from thousands of marketers helps us better understand why organizations are turning so strongly to SEO right now. Firstly, search continues to grow, and more people are using search engines to find what they need.

Activities 52

Activities SEO Domain Tagging 52

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot. They help minimize the time spent on repetitive tasks while keeping our presence active across platforms.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Slate, and Thrive Global regularly publish syndicated content. B2B leaders can also publish part of their posts on LinkedIn, with a link to the full post on their website.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

ClearVoice

SEPTEMBER 3, 2019

It starts with your customer… It’s your story —your content — and what you deliver in every medium in which you engage and in which [your customer] engages with you.” ” These seven meaningful activities will help you develop your brand voice: 1. Be proactive in encouraging our customers to try new things.

Activities 88

Activities CMO Guidelines Custom Publishing 88

Square 2 Marketing

DECEMBER 7, 2021

The more you publish, the more leads you generate. The more leads you generate, the more sales opportunities, new customers and, of course, revenue. One thing we learned in 2021 is that content remains critical to any demand generation or inbound marketing effort.

Demand Generation 84

Demand Generation Demand Activities Generation 84

KoMarketing Associates

JUNE 14, 2023

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. Furthermore, 41% of respondents cited improving the customer experience as their top challenge in 2023.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

KoMarketing Associates

NOVEMBER 3, 2022

Activate recently partnered with Marketing Charts to publish the “State of Demand Gen: 2022” report, and statistics suggested that when reflecting back on 2021, most marketers (44%) increased their content syndication.

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

Marketing Insider Group

SEPTEMBER 28, 2021

Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally. You can use action words in content marketing by using active voice and placing action words strategically. So how do you start using them?

Content Marketing 349

Content Marketing Lead Scoring Lead Ranking Content 349

Marketing Insider Group

NOVEMBER 23, 2023

Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. The American Bee Journal is still published today! That is determined by researching your ideal customers and their buyer journey.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Make sure to share with your customers and clients too.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. You can find a list of academic journals at Jstor.org.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Marketing Insider Group

AUGUST 13, 2020

To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. However, what all this online activity also tells us is that there is an opportunity: people are actively seeking solutions to their questions. Our position is to create customer-centric content consistently.

Traffic 294

Traffic Cost Per Click Organization Lead Scoring 294

Marketing Insider Group

NOVEMBER 30, 2021

Blog introductions that directly address customer pain points make you relatable to your readers. Asking questions in your blog introductions gets readers actively thinking. Here’s a deeper dive into how to explore customer pain points that your products or services can solve: Ask a question. Quick Takeaways.

Custom Publishing 352

Custom Publishing Tactics Search Marketing Lead Ranking 352

Optinmonster

FEBRUARY 12, 2024

Social proof marketing helps you show off all of the subscribers and customers who are already voting in your favor by making purchases and subscribing. Adding recent sales popups lets you show verified site activity on any page of your site, without needing to wait for shoppers to find product reviews.

Peer-to-peer 71

Peer-to-peer Urgency Marketing eCommerce Statistics 71

Martech

FEBRUARY 5, 2024

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. Publishers and advertisers may be less able to effectively identify fraudulent activity. Publishers and advertisers may be less able to effectively identify fraudulent activity.

Amazon 96

Amazon Lock-In Privacy Marketing Proposals 96

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. Customer LTV is way down on the list, and media reach—a vital KPI for brand awareness and image over the long term—is at the very bottom. 2) The budget outlook varies a lot by industry.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Marketing Insider Group

JANUARY 21, 2021

With this kind of spotlight coupled with the connections they make, you’ll find it’s easier to retain customers. The cumulative effects of trust and relationships from employee advocacy result in greater customer retention. This data point illustrates that those roles active in advocating are creating more relationships.

Ideal Customer Profiles 305

Ideal Customer Profiles Social Media Trust Marketing Tagging 305

Biznology

OCTOBER 30, 2017

Exponential growth publishing can embed the best choices inside our digital activities. Publishing and media can become the heart of how everyone succeeds instantly online: Search: eliminate the inconvenient extra step of uncertain searches. Active knowledge: how can everyone be the best in the world? Lesson for leaders.

Marketing AI 163

Marketing AI Lead Ranking Lead Scoring Marketing Automation Services 163

ClearVoice

MARCH 13, 2024

Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. Publishing and distribution strategy: This outlines how and where content is published. What are Content Operations?

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Paid Search Agency 97

Paid Search Agency Features Personalization Ads 97

Biznology

AUGUST 7, 2017

How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth? They are active or inactive. Just do and be.

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 130

Activities Multi-Channel Social Media Stats 130

DivvyHQ

MARCH 15, 2019

How can you minimize the time your team members spend on tedious activities and maximize creative output? If this is a battle you face, we’ve got some tips on the simplest content marketing activities to automate, so your creatives can keep their focus on the work that really matters. Social Media Publishing and Promotion.

Activities 61

Activities Automation Enterprise Management Content Marketing 61

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities.

Ideal Customer Profiles 108

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 108

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 107

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 107

Navigate the Channel

OCTOBER 10, 2023

Connect With Customers Blogs are excellent platforms for building meaningful connections with your customers. This ensures that people actively searching for relevant information are more likely to discover your website. Reach a Different Demographic Consider your ideal customer, the one most likely to purchase your products.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. In fact, building in public is a great way to attract beta clients and customers. Take a look: 6.

Social Media 154

Social Media SEO Cost Per Click Media 154

Opt Intelligence

JULY 30, 2019

Luckily, there are steps you can take to activate your email list and improve email engagement through opt-in advertising. We can then display a targeted ad across our network of publishers that will remind them of your product or service and provide a compelling offer. Get started with a custom assessment today. We can help.

Opt-in 40

Opt-in Activities Advertisements Advertising 40