Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel
Martech
MARCH 2, 2022
No banner ads with pesky redirects. Well, it’s here – and not only is it the future of selling in saas, but sales teams are using it today to engage with prospects in the earliest stages of the dark funnel. In other words, all of these activities have occurred anonymously in what marketers have coined the “Dark Funnel.”.
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