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6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

Marketing Insider Group

You need top-of-funnel content first. Generating leads. In that order too: Customer loyalty, sales, lead nurturing, and even lead generation all come second to those main goals. That’s why top-of-funnel content is critical. Traffic, trust, authority, SEO, backlinks, engagement, leads, etc. Not convinced?

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How Content Marketing Directly Improves Sales

Marketing Insider Group

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If you haven’t shifted to an all-in perspective on content, you’ll want to know about these proven ways that content supports sales and leads to higher profitability. Lead Source. Every lead starts somewhere.

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How to Build the Perfect Conversion Funnel with Content Mapped To The Buyer Journey

Marketing Insider Group

After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. However, once you treat each piece of content like a new opportunity to inspire your target audience, you’ll be able to push them farther down your conversion funnel. . Why is Lead Nurturing Important?

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Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

PPC ads show up on top of “organic search” results on your search engine. When you launch a PPC marketing campaign, you’ll place ads on a search platform like Google or Bing (this is also known as paid search marketing), on a social network such as Facebook or Twitter, or on other ad platforms. Source: [link].

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. One of the areas with the biggest hit per the study is traditional ad spending. So, how are most organizations spending their dollars? Competition for the keyword organically and paid. What about results?

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How to Build a Modern Conversational Growth Strategy

Marketing Insider Group

Rather than relying on the chance that someone will open emails or view social posts, leading B2B marketers are developing comprehensive conversational growth strategies rooted in real, two-way communication. As your B2B organization scales and grows, this will not be sustainable. Make It Work for Your B2B Organization.

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9 Ways to Increase Landing Page Conversions

Marketing Insider Group

SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels. Setting up prominent call to action buttons will help increase conversion rates.