Chris Koch

NOVEMBER 13, 2009

For these companies, there is little reason to twitter into the wind. But the mistake I think many companies make is assuming that if there is no reason for actively marketing the company through social media then there is no reason to invest in a social media strategy. I think that’s the right decision—up to a point.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

For these companies, there is little reason to twitter into the wind. But the mistake I think many companies make is assuming that if there is no reason for actively marketing the company through social media then there is no reason to invest in a social media strategy. I think that’s the right decision—up to a point.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Active Conversion : I had a chat with president Fred Yee last August although I didn’t publish a detailed review. [I I did publish a real review in July 2009.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

KoMarketing Associates

MAY 1, 2018

Measuring the success of a B2B social media strategy requires a combination of performance benchmarks, from lead generation all the way down to productivity metrics, which help assess campaign effectiveness. Twitter lists to segment audiences and objectives. Conversion-related metrics: Listed previously in lead generation benchmarks.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

Optinmonster

MARCH 11, 2024

Adding social proof to your marketing campaigns can help you establish trust among your potential customers and increase sales. In this article, I’ll share the best social proof tools that can help you boost website engagement and improve sales. Testimonials can increase conversions on sales pages by 34%. Nudgify Evidence.io

Tools 69

Tools Work Management Marketing Management Best Practices 69

Writing on the Web

NOVEMBER 13, 2014

Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? Do you use social media like Facebook , Twitter or LinkedIn ? Some days I’m spending not as much time on LinkedIn or Facebook or Twitter.

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

EveryoneSocial

FEBRUARY 1, 2021

This list of B2B social media platforms will help you evaluate which brand channels to utilize to grow your brand and drive ROI. Twitter offers one of the best ways to engage in conversations with potential buyers for B2B brands. Twitter is also a great resource for social listening and gauging brand sentiment.

Social Media 52

Social Media Webinar Metrics Media B2B 52

Sprout Social

JULY 22, 2021

While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as a hub for active conversations. In fact, it still sees a 29% year-over-year increase in monetizable daily active users. This amounts to over 187 million daily active accounts that can see ads on the platform.

Twitter 143

Twitter Advertisements Advertising Campaigns 143

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4. Experian. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Launch Marketing

MAY 22, 2020

That’s why it’s important to revisit personas and actively converse with your team about what’s different for your audiences today. Objective data helps to quantify what’s resonating well and what is not and then informs adjustment. See more of our #FourQuestionFriday series on Twitter!

Planning 62

Planning Allocation Verticals Paid Search Agency 62

SnapApp

DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. This will help boost ROI and extend the readability of the content and campaigns you’ve worked hard to put together. 64% of B2B marketers outsource writing.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Heinz Marketing

MARCH 26, 2018

Like, how do I better align my marketing team, my field team and all the things that we do to align to sales and helping them grow? We stuff all that data into our systems then we push out a whole bunch to tab loader ports on basically a weekly basis and look in to see how the impact of those pieces helped move different people to the funnel.

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 48