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Going back to basics: Marketing as a conversation

Martech

The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. I bet there was give-and-take, great insights and maybe even some entertaining moments. Marketing is the same. Who are you talking to?

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3 Lead Generation Strategies for 2022

Heinz Marketing

One of the most common challenges sales and marketing teams face is generating new leads. At this stage, you have some contact info on the individual but have not yet reached out to them. This requires doing research on your ICP’s industries, their company, all the way down to the individual level. Being Data-Driven.

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Blog: Human-Like Conversational AI: Past, Present, and Future

Conversica

Conversational Artificial Intelligence (AI) is already a fixture in our personal and professional lives. From the personal virtual assistants that we use to play music and control our homes to professional virtual assistants that help us do our jobs, Conversational AI is everywhere. A Brief History of Conversational AI.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Why it’s great: The Inbound Marketers group is run by a team of HubSpot members providing guidance on tactics, tips, and best practices around all facets of inbound marketing.

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From Awareness to Advocacy: Automate the Entire Customer Lifecycle

Televerde

More businesses are recognizing this added value and investing in tools designed to automate the customer journey, making automation a part of their everyday business practices. The 2020 COVID-19 pandemic is one incident that spurred a sharp acceleration of automation tools usage. We Help You Automate the Customer Journey.

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Tips and Tricks from the LiveSocial Leaderboard

Seismic

The biggest takeaway from our internal LiveSocial program is that individual users put their own spin on their social engagement strategy. Before LiveSociaI, I didn’t know what I was doing on social media. LiveSocial helps me find my voice on social media. The best part is that multiple strategies can work on social media.

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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing. While this post focuses on the highlights of last week, you can explore all the data we're publishing here. About the Data. What We're Seeing.