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12 Opportunities to De-Risk Your Strategic Planning and Execution

Vision Edge Marketing

Bert George, Richard Walker, and Joost Monster conducted an extensive analysis to determine whether strategic planning improves organizational performance. What to Assemble Before Starting your Strategic Plan Relevant Data Past Performance SWOT Analysis 2. Select and implement winning strategies.

Planning 209
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Adopting a Growth Marketing Mentality for B2B Companies

Launch Marketing

Growth marketing” sound enticing–who doesn’t want marketing that leads to growth? While growth marketing has gained a lot of recent attention, it can be hard to know the potential it has for your specific organization. The Makeup of Growth Marketing. Digging into data.

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B2B Marketing Department Structure: Finding the Right Approach

Act-On

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. And sometimes it lives under Growth.

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How ABM strategies can accelerate marketing and sales velocity

Martech

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. Source: Auseh Britt.

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

Stagnant or Declining Growth Several factors can contribute to stagnant or declining growth. Market saturation, outdated marketing strategies, or ineffective lead generation tactics are common culprits. Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement.

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The B2B Marketing Trend Tracker 2024: What trends are we seeing from client-side and agency-side marketers?

B2BMarketing.net

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

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Leveraging Educational Webinars: Building Credibility, Not Just Leads

Hinge Marketing

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.