What is: eCPM? | Digital advertising metrics

Choozle

CPM, eCPM, CPC —ah, too many similar-sounding acronyms! You might know what CPM means, but what is an eCPM, and how is it different? Simply put, eCPM stands for effective cost per mille (i.e., thousand impressions) and is calculated regardless of what buying method is used for the campaign. Well, while the CPM buying model is standard across the industry, it doesn’t mean all your digital advertising platforms and strategies will fit into that model.

What’s CPA, or cost-per-acquisition? 

Choozle

CPC, CPA, CPM–is your head spinning with all these advertising acronyms? In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. But read our ones on CPC, or cost-per-click , and CPM, a.k.a. cost per mille ,next.). Simply put: Cost-per-acquisition, also sometimes referred to as cost-per-action, is an online advertising metric that measures the cost of one person converting.

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CPM, CPC, CPA, WTF? A guide to setting campaign objectives

Choozle

CPM, CPC, CPA, CTR, WTF? Goal types include: Reach (CPM): This goal uses algorithms to optimize for the greatest reach by impression. Cost per acquisition (CPA): Uses algorithms to optimize for cost per action/acquisition. Cost per click (CPC): Cost per click means advertisers pay each time a user clicks on the ad. Deciding between CPM, CPC, CPA, and CTR. The post CPM, CPC, CPA, WTF?

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What is CPM Advertising and Should You Use It?

Stevens & Tate

One of these metrics is CPM , or cost per mille, which translates into cost per thousand impressions. CPM indicates how much you’re paying for every thousand impressions the ad is earning. CPM Advertising vs CPC Advertising.

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What is CPM Advertising and Should You Use It?

Stevens & Tate

One of these metrics is CPM , or cost per mille, which translates into cost per thousand impressions. CPM indicates how much you’re paying for every thousand impressions the ad is earning. However, there are other KPIs that you can use as well, such as CPC and CPA. When implementing a new ad campaign, you’ll have to choose which KPI to use, meaning you’ll have to bid in either CPM or CPC.

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Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born. Cost per Acquisition (the old CPA) has been around since the dawn of the internet. In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect.

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Big List of Digital Marketing Acronyms

TrueInfluence

ATOM = Acquisition Through Online Marketing. CAC = Customer Acquisition Cost. CPA = Cost-Per-Acquisition/Cost-Per-Action. CPC = Cost-Per-Click. CPL = Cost-Per-Lead. CPM = Cost-Per-Mille/Cost-Per-Thousand.

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What Is Mobile Ad Network? Benefits, Pricing Models, Types & Best Practices

Martech Advisor

Here are the most common ones offered: CPM or CPTCost per mille or cost per thousand: The advertiser is charged for every thousand views their advertisement receives. CPC — Cost per click: The advertiser is charged based on the number of clicks — and only clicks — that their ads receive. Balance Cost and Conversion Rate.

Online Ad Metrics & the Google Activate Initiative

Cody Ward

A “sale” is more valuable than a “prospect” A “prospect” is more valuable than an “viewer” In direct and online marketing, if a campaign is very targeted and also uses a model that only incurs cost if they get a customer or prospect to take an action, such as purchase a product or sign up for a service, it’s guaranteed that those advertising dollars will be well spend. If a web page gets 10,000 views per month and you charge $0.01

Podcast Advertising: 5 Experts Reveal Their Secrets

Hubspot

podcast audiences listen to an average of seven podcasts per week. Ads can be sold on a cost per mille (CPM) or cost per acquisition (CPA) rate. CPM is the cost you'll pay per 1,000 impressions or downloads. CPA is the cost you'll pay to acquire a customer. Most ads are sold on a CPM model. On the other hand, Balter concludes the CPM generally ranges from $20 to $50.

How to Get Smart About Retargeting Ads

Sharpspring

It’s infamously difficult to strike a balance between high cost and high reward. How can you maximize your ROI while reducing your cost-per-acquisition? The True Costs of Paid Advertising. cost-per-mille (CPM), 5.2%

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Context Is King in Understanding Programmatic Advertising Metrics

TrueInfluence

Cost-per-click (CPC) is a perfect example of a metric – it’s always the result of dividing the money spent on an ad run by the number of clicks the run generates. CPA (Cost per Acquisition), where the acquisition is defined as a newsletter signup, is the KPI here.

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A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

Most common is to grow your conversion rates, and reduce your cost-per-conversion. If you goal is website conversions, it’s usually best to allow Google to optimize your bids with Smart Bidding (below), If your goal is purely traffic , focusing on clicks is the way to go, and cost-per-click (CPC) bidding may be right for your campaign. You can use cost per thousand viewable impressions (vCPM) bidding to put your message in front of customers.

What is Marketing Analytics? Understand Everything About Applying Data to Marketing Strategies

RockContent

You deal with thousands of data points from various sources across different periods to analyze different marketing strategies. Marketing is often seen as a creative area in companies, creating campaigns that share the brand with the world and delight the customer.

Do You Track These Eight Programmatic Advertising Metrics?

TrueInfluence

It may result in a slightly higher CPM or dCPM, but it’s well worth it. 5 – Cost Per Acquisition. The cost per conversion event, as defined specifically for the campaign. 7 – Cost Per View. With Nagendra Sai.

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How To Calculate Influencer Marketing ROI

Martech Advisor

In this article, Alessandro Bogliari is the CEO & Co-Founder of The Influencer Marketing Factory, explain, how a business can effectively calculate the ROI of an influencer marketing campaign in order to maximize the influencer marketing results in terms of conversions and optimize the CPM, CPC and CPA. This means that you paid 8.33$ per click (CPC), $5.71

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The Ultimate Guide to PPC

Hubspot

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. This guide will help you grasp pay-per-click marketing in its entirety. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot.

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Demystifying digital advertising campaign data

Choozle

When measuring site traffic, don’t just focus or rely on page views or the number of hits your website gets but also on how many unique visitors your website get per week or month. Cost per click (CPC): Cost per click (CPC) defines how much you are going to pay every time someone clicks on your ad. The terms pay-per-click (PPC) and cost per click (CPC) are sometimes used interchangeably, sometimes as distinct terms.

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7 Key Metrics to Help You Analyze Your Facebook Ad Results

Magisto

Cost per Purchase. Cost Per Action (CPA). #1 That’s why advertising in the news feed on Facebook will have a higher CPM (cost per mille, or the cost for a thousand impression), than on the right hand column ad space.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. How Much Does Programmatic Advertising Cost? Some might not have the required experience in your business niche, while others might be too costly for a start-up.

Year-end benchmark report: 2H 2018 benchmarks and best practices

Choozle

Budget is reflected in this whitepaper as CPM, or cost-per-thousand impressions. The performance metrics from targeting, creative, and cost (or CPM) can also provide benchmarks to optimize towards for successful campaigns. Metrics like click-through rate (CTR), overall clicks, impressions, and cost per acquisition (CPA) can be specific and subjective to individual campaigns. The creative size used could relate to the total CPM.

How to Leverage YouTube Advertising for Your Direct Response Campaign

Hubspot

Many advertisers perceive the video production process to be both intimidating and costly. So if you get a lot of people watching the full ad without any interest in your product, it could end up costing you a lot while offering you very little in return. Target CPA Bidding.

The Big List of Content Marketing Acronyms

Brandpoint

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. CAC: Customer Acquisition Cost.

Growing your business in a world without Google

Biznology

Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). And Google's AdWords is likely the most famous cost-per-click (CPC) service out there. But don't forget cost-per-action/acquisition (CPA). Image by PhotoJonny via Flickr. by Tim Peter. How much of your traffic comes from search engines? How much from Google?

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Media and Mobile: What the Future Holds

Hubspot

Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015. Rather than paying for ads on cost-per-mille (CPM) and cost-per-click (CPC) model, they’re looking at a more powerful metric: cost-per-acquisition (CPA). That’s why they’re investigating new advertising models—particularly ones that have a 1:1 relationship with sales, like cost-per-lead (CPL).

How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

In this context, e-commerce marketers have no choice but to find new acquisition channels. of them make over $75,000 per year. If you are still struggling to make a profit with Facebook’s rising costs, you should give TikTok a try. This ad format costs up to $150,000.

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Creative Optimization Fundamentals

Anyword

If you’ve done any paid acquisition, you’ve most likely faced the age-old dilemma of how many creatives you should add to an ad set. In general, we can test a multitude of data points from CTR, to CPM, to CPA, and so on.

Are Keywords Market-Shares?

Biznology

For example, the keyword “Laptops sales” is shown to have more than 750 variations with those two terms alone, but yet, some Laptop sellers might want to fight amongst themselves – at a very high cost, to only sell to potential customers using maybe only 10, 50, or even 100 keywords amongst the toughest ones to get good positions for. So, what must one have to do, and at what cost, to be amongst the first three websites brought back by Big Brother G? Photo credit: Wikipedia.

What makes an effective ad? Tips & tricks for catchy creative

Choozle

If your goal is brand awareness, optimize for impressions ( CPM ). If your goal is sales, optimize for acquisitions (CPA). What makes an effective ad? To start, consider your campaign goals. What action(s) do you want consumers to take? How do you want them to perceive your brand? What kinds of tangible campaign goals are you optimizing for? No matter the campaign objective, all ad creative should follow these three best practices: Consider the objective of your ad.

The Remarketing Guide for Dummies

Outbrain

You may well be able to reduce your costs and increase your conversion rate, at the same time. The Bottom Line: Remarketing Costs. Remarketing is an effective and cost-efficient way to attract customers.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. The Masthead on TV screens is only available on a CPM basis.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

Theses tools also show you the popularity and average cost of each keyword. Finally, the approximate CPC in the last column is the keyword's estimated cost-per-click (CPC). Google averages out the cost of each of the clicks to your landing page from each ad, and uses this as the average CPC. Once keywords are selected, the traffic estimator tool can be used to determine the optimal budget and cost-per-click (CPC) to get the best results from your ad campaign.

Online advertising glossary

Choozle

Cost-per-acquisition(CPA): Uses algorithms to optimize for cost per action/acquisition. Cost-per-click (CPC): Cost-per-click means advertisers pay each time a user clicks on the ad. CPC’s market share has grown each year since its introduction, eclipsing CPM to dominate two-thirds of all online advertising compensation methods.

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Some of the options you could consider are: Cost per thousand impressions (CPM). Viewable CPM (vCPM). Cost-per-click (CPC). Cost-per-acquisition (CPA). Cost-per-view for video (CPV). With its pricing models based on CPM and SmartCPA, as well as a wide range of options to choose from, Propeller Ads one of the best ad networks right now.