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Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies. By collecting feedback through surveys or other means, businesses can gauge customer satisfaction at different touchpoints along the customer journey.

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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Customer loyalty is uncertain before product adoption occurs, but once adopted, you have a loyal customer who may even become an ambassador for your brand. Customer Acquisition Costs. Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators. Churn Rate.

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Driving growth through data: Optimizing the retention stage

Martech

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. Loyalty program data (redemptions, participation rates, etc.) Monitor participation rates and redemption patterns to identify opportunities for improvement and optimize program offerings.

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Leveraging Metrics for B2B Customer-Led Growth Success

Heinz Marketing

Imagine a software-as-a-service (SaaS) company aiming to increase customer retention rates. By analyzing metrics such as customer churn rate and customer satisfaction scores, the company can identify areas for improvement, make targeted changes to their product or service offerings, and deliver a better customer experience.

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Beyond Acquisition: 7 Ways B2B Marketers Can Lift Customer Retention and Lifetime Value

Heinz Marketing

Enhanced Brand Loyalty: Positive customer experiences build loyalty, leading to positive word-of-mouth marketing and increased brand recognition—making attracting future customers easier and less costly. Marketing should actively solicit feedback through surveys and polls at common churn points, such as at the point of an auto-renewal.

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Driving Success Through Metrics

SmartBug Media

To sustain a customer success strategy, companies must measure self-reported customer data against customer acquisition, upsell, and churn rates to determine where and when to allocate resources. Net Promoter Score (NPS): Evaluate customer loyalty and the likelihood of customer referrals. What’s keeping customers engaged?

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8 key tips for marketing to existing B2B customers

Tomorrow People

When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. Use the true loyalty matrix to understand your customer base. A true loyalty matrix can help you visualise this better. Customer satisfaction survey data.