ClickZ

OCTOBER 22, 2020

There are a range of marketing automation tools, platforms, and solutions available that comprise the marketing automation landscape. Our focus when compiling this list was on the HubSpots and Adobes of the world. That is, large-scale marketing automation platforms that cater (mostly) to enterprise-level businesses.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

InsightSquared

APRIL 12, 2018

Capabilities such as multi-touch attribution and metrics such as marketing-influenced revenue are what marketers are looking for to measure the effectiveness of their activities along the buying cycle. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement).

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Canadian Marketing Association

MARCH 14, 2017

Check out this month’s top B2B marketing reads, curated by CMA’s B2B Council : The Ultimate Guide to Account-Based Marketing: 6 Key Steps Nowhere is the happy marriage of analog and digital tactics rewarded more than in effective ABM. – Shared by Stacey Cummings , Marketing Director, yconic.

Account Based Marketing 48

Account Based Marketing B2B Buying Cycle ABM 48

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Have we outgrown our current marketing system? Click here to download!

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. When it comes to content marketing, context is the king. Consider creating content specific to the specific stages in the buying cycles of the prospects. This ultimately leads to optimized sales conversions.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Terminus

JULY 10, 2019

Want to know how to build an SDR sales commission structure an account-based marketing framework (and make your sales reps happier in the process)? Read our simple guide below to learn everything you need to know about SDR compensation and ABM. Account-Based Marketing and Sales Commission.

Account Based Marketing 20

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 20

Valasys

DECEMBER 18, 2019

Valasys Media : Valasys Media a globally acclaimed company that assists B2B clients with an array of tailored services such as lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to help marketers optimize their core bottom-line endeavors.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Martech

FEBRUARY 3, 2022

It is critical to know up front what your goals for the marketing automation system will be. Do you want to improve the quality of leads handed off by marketing to sales? Or increase revenue by increasing conversion at key stages in the buying cycle?

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96

Madison Logic

OCTOBER 11, 2022

Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. . Sales and Sales Enablement .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

PureB2B

MAY 30, 2022

Improve Account-Based Marketing Campaigns. These benefits should be clear to anyone that practices Account-Based Marketing (ABM). Technographic data to augment a company’s existing firmographic knowledge will help improve messaging, as well as synergy between your marketing and sales departments.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

PureB2B

MAY 30, 2022

You need a lead provider to supply your sales team with data to power your outbound cold campaigns or Account-Based Marketing campaigns. You’ll have access to resources such as organizational charts to help you send sales emails or target ABM campaigns to the right people in a company. Price: Starts at $75/mo GDPR-ready?

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

Valasys

NOVEMBER 21, 2019

Learn more: Benefits of Content Personalization for B2B Marketers. Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. Intent marketing forms the foundation of sales & marketing, fueling business success.

Planning 58

Planning Studies B2B Marketing Trends 58

KEO Marketing

JULY 10, 2017

These B2B focused companies need strategies and tactics that advance a buying cycle that often includes multiple buyers and long sales cycles. Digital marketing leverages the internet and mobile devices and includes tactics like social media, video, email, content, mobile, search engine optimization, and account-based marketing.

Business to Business 48

Business to Business Business Paid Search Agency Planning 48

Valasys

NOVEMBER 5, 2019

Email marketing has always been the cornerstone of the B2B lead generation endeavors & remains amongst the evergreen marketing practices that help to establish first contact with a B2B lead over email. The intent data can help improving the personalization quotient of the email marketing endeavors.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

Valasys

NOVEMBER 25, 2019

According to a report by the Smart Insights, 83% of marketers believe that videos are becoming increasingly important. In fact, several B2B video marketing statistics imply that 2020 can be the year for B2B video production. marketing endeavors. According to Brightcove Inc.,

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

The ABM Agency

JANUARY 15, 2021

Do you want to speed up your average buying cycle? Once you answer these questions, you can identify which larger B2B marketing strategy makes the most sense to implement for your company. Account-Based Marketing and Demand Generation are both content-heavy but highly potent tactics going into 2021.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

DECEMBER 19, 2019

Below are some of the benefits of content marketing & reasons why B2B content marketing is a must-have for the marketers: 1. Content marketing for Lead Generation: According to Hubspot, B2B brands with blogs generate 67% more leads than B2B marketers without blogs.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Valasys

OCTOBER 8, 2019

Not only, the newsletters being sent to the inboxes of the customers are being specifically designed according to the areas of interest of the customers but the brands are also articulating emails for the customers to resonate with their specific stages in the buying cycles.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

MARCH 5, 2020

Create thoughtful & in-depth content as well as the content articulated to each of the respective stages of the customers in their buying cycles. Valasys Media leverages a data-driven strategy to provide its B2B clients with intelligent & authoritative insights from a robust analysis of data.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

JULY 24, 2019

In fact, according to HubSpot, marketers should create impactful & personalized content for their potential buyers first, & should later consider the cost involved in the content strategy.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

KoMarketing Associates

NOVEMBER 10, 2021

LinkedIn helps B2B brands generate leads, improve account-based marketing, and can be used for social selling. B2B marketers report 80% of their social media leads come from LinkedIn, and 40% say LinkedIn is the most effective channel for driving leads. . Facebook is one of the oldest social media platforms on the market.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Outgrow

OCTOBER 18, 2022

Saksham Sharda: Fill in the blank: An upcoming marketing trend is __. Eric Quanstrom: Account-based marketing. And that’s one of the reasons why they’ve rocketed in overall success, I would point to some of the market leaders, I’d look at someone like HubSpot as a perfect example.

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Brand Identity 52

Zoominfo

JUNE 15, 2022

Profiling customers allows you to better understand the problems your would-be buyers are attempting to solve, which helps revenue professionals do their jobs more effectively at every stage of the customer buying cycle. Marketers can attract and retain prospective customers more effectively.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Work Management Marketing Management 130

Valasys

AUGUST 19, 2019

Content Marketing can be an effective tool for producing leads for the B2B businesses, provided the pieces of content being generated are of high-quality & relevant to the industry. . The marketers can host the podcasts specifically to speak with their niche-specific audiences & conversely can also participate in similar podcasts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

MAY 16, 2017

If the only actions you're tracking are email clicks, webpage visits and other engagements with your company , you are only tracking leads that are "in-market", or actively in the buying process. In reality, the majority of the B2B buying cycle is over by the time a buyer lands on your website.

Intent Data 73

Intent Data Intent Lead Ranking Campaigns 73

Valasys

AUGUST 14, 2019

The headless CMS helps businesses keep abreast with the dynamic digital era, wherein marketers need to optimize the users’ experiences (UX) by delivering personalized pieces of content via multiple channels, throughout the buying cycles of the customers.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Valasys

AUGUST 6, 2019

Focus towards marketing strategies, initiatives & direction of the brand, which ultimately helps in improving product development & operations. If the budget permits companies should invest in lead management & marketing automation technics & software such as Terminus or Engagio.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

DECEMBER 20, 2019

The following is a list of 6 marketing & advertising campaigns for B2B businesses will show you the sneak peek of innovation flowing in the B2B world & will keep you inspired to experiment with your current business models, so as adopt business transformation & optimize your bottom-lines: 1.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

The ABM Agency

JANUARY 8, 2021

In this white paper, we take a comprehensive look at B2B content marketing—from what it is to how you determine its success. What is B2B Content Marketing? According to Hubspot , content marketing “is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience.”

Top of Funnel 52

Top of Funnel B2B Marketing Demand Generation Marketing Strategy 52

NetLine

JULY 17, 2023

The amount of B2B marketing data can be overwhelming, but with the right foundations, you can use intent data to its full potential. The skills and competencies needed to get the most value out of intent data B2B marketers are faced with what seems like an ever-changing landscape where buying cycles are longer and often more complicated.

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

SnapApp

DECEMBER 12, 2017

Thankfully, marketing automation tools are focussing on integrations which give the whole organization better visibility over lead and customer data, and allow all departments to make better decisions. . LinkedIn account-based marketing will make it easy to automate highly-targeted campaigns.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Valasys

MARCH 19, 2020

The intent data of the prospects coupled with their browsing patterns, social media activity, online purchase behavior and other insights such as demographic & firmographic details help marketers in the precise targeting of the personas. Read more on 13 Ways Agile Content Marketing Benefits B2B Enterprises.

Paid Content 59

Paid Content Top of Funnel B2B Marketing Planning 59

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 31, 2019

It helps in creating targeted pieces of content for accomplishing specific tasks: According to a report published by the content marketing institute in the year 2016, the average B2B marketers allocate 285 of their total marketing budget to content marketing while the most successful ones allocate 42%. .

Marketing AI 40

Marketing AI Digital Asset Management Top of Funnel Work Management 40

Lake One

SEPTEMBER 10, 2020

According to HubSpot, their biggest source of traffic is and continues to be blogging! Part of your content marketing strategy should include promoting your content across the channels that your persona uses. Solve for Complex B2B Buying Cycles. Account Based Marketing. Inbound Marketing.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52