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Maximizing ROI: The Benefits of Conducting a HubSpot Audit

Lake One

You have HubSpot, and that’s awesome, but are you getting your money’s worth? That’s where the Lake One HubSpot Audit comes into play. Signs You Need a HubSpot Audit If you are unsure if you need a HubSpot Audit, ask yourself these questions. Sentiment: Do teams feel like HubSpot is a burden vs. a value add?

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. For instance, buyers are 67% more likely to accept a meeting if the pitch is customized to their situation, says HubSpot. How to respond to buying signals. Consider this.

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What Is Progressive Profiling and How Does It Work?

SmartBug Media

Within marketing automation tools like HubSpot, progressive profiling is made possible through the functionality of forms. The image below displays progressive profiling on the HubSpot platform. How Does Progressive Profiling Work? For example, you probably wouldn’t ask for a phone number on a form for a how-to guide.

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How to Synch Marketing and Sales to Achieve Growth

Vision Edge Marketing

Despite the continued emphasis and variety of approaches to accelerate the business-to-business (B2B) buying cycle, many organizations remain challenged. HubSpot found that in one in four companies, the Sales and Marketing teams are misaligned or rarely aligned.

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How to Use Email Automation to Nurture Prospects

Zoominfo

In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement. Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. It’s all about appealing to their specific interests and needs. Basic Steps.

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Content marketing: What it is and why marketers should care

Martech

The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Journey analytics evaluates every piece of content a customer interacts with across the entire buying cycle and assesses how it impacts a measurable outcome (e.g., Why marketers should care about content marketing.

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script | B2B

Comment: A separate survey, which I covered recently, found that B2B prospects are “ 69% of the way through a buying cycle ” before they ever speak to a sales representative. Salesforce and HubSpot are two good examples. This means prospects are doing their own research and making a short list all on their own.