4 Trends for B2B Lead Generation in 2023 and Ways to Implement Them in Your Marketing Strategy
Launch Marketing
JULY 26, 2023
Trend #2: Laser-Focused Strategy with Account-Based Marketing Account-Based Marketing (ABM) has emerged as a game-changing strategy in B2B lead generation. Rather than casting a wide net, ABM focuses on targeting high-value accounts or customers with personalized marketing campaigns.
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