Adobe Experience Cloud Blog

JANUARY 7, 2020

I love account-based marketing (ABM). I’ve been running ABM teams for some time and find it incredibly satisfying. Like most companies, our team at Adobe executes ABM campaigns to larger companies where our deal sizes are a bit bigger and the sales cycles are a bit longer. Step 3: Implement ABM-specific activities.

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Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. We can use this understanding of our target accounts for deeper engagement and conversion rates of our target market. But it can be easily done in the Demandbase One ABM Platform.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

SmartBug Media

APRIL 4, 2022

If you’ve been wanting to perfect your account-based marketing (ABM) or give it a try for the first time, intent data is important—and 6sense can help. Demandbase. The company attributes its successes to the way ZoomInfo was able to provide a deeper look into its target market, vertical, and ideal buyers. Read the full case study.

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Intent Data Intent DemandBase Account Based Marketing 98

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. What is an example of an ABM platform?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

DemandBase

MARCH 23, 2020

Either way, you’ll be glad of the higher return across lifetime value (LTV), win rates, and customer retention that ABM delivers over traditional marketing efforts. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Whether you’re new or ready to take the next step in your ABM journey, there’s something for everyone in this year’s lineup. Make Salesforce Your ABM Engine.

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Lattice

MAY 2, 2016

Marketers are trying to better understand ABM processes and tactics, and are using conferences as a way to learn best practices and get introductions to technology companies to help them get started. Efficient: ABM helps narrow down your lead based marketing based on account segmentation, and enables teams to focus on the right accounts.

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Account Based Marketing DemandBase ABM Conference 100

Walker Sands

JULY 23, 2019

Targeting and personalization are the heart and soul of every successful Account-Based Marketing (ABM) campaign. With ABM, your sales and marketing efforts deliver highly customized content to a small number of very high-value prospects. However, ABM execution is easier said than done. But don’t forget about offline tools.

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Account Based Marketing ABM Top of Funnel Budget Programs 40

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

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Account Based Marketing Top of Funnel ABM Marketing Report 60

Only B2B

FEBRUARY 6, 2024

Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts. Must Read: Guide of Using Intent Data in Your ABM Program Sales Enablement: Equip your sales team with intent data insights to engage.

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Intent Data Intent B2B Sales ROI 62

Unbound B2B

FEBRUARY 6, 2023

ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. Instead of engaging wider audiences, you can also deploy an account-based marketing (ABM) strategy to focus your marketing efforts on a specific targeted group. What is ABM or Account Based Marketing (ABM)?

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DemandBase

MARCH 1, 2019

Account-Based Marketing, otherwise known as ABM, is the hottest marketing trend of the last couple of years—and for good reason. For marketers, finding the right audience and understanding what interests them is a no-brainer for ABM success. Why ABM Works. If either fails, your efforts may be ignored. Definitive enough for you?

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Account Based Marketing Top of Funnel Paid Search Agency Companies 74

Only B2B

JANUARY 9, 2023

Here are some scenarios when account-based marketing is most appropriate: Source: DemandBase. Must Read: The Most Effective Methods For Creating ABM Target Account Lists. For instance, we may determine our account-based marketing conversion rate is 10% if we reach 100 potential clients and convert 10 of them.

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Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

SmartBug Media

MARCH 19, 2021

Although this article is technically about 50 of the best inbound marketing resources, it would be remiss for me to not mention account-based marketing (ABM), because it’s quickly becoming a B2B marketing standard. Must-read articles: How to Boost ABM With Interactive Content. How to Measure and Optimize Your Entire ABM Funnel.

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Paid Content Inbound Marketing Resources B2B Marketing 105

DemandBase

APRIL 9, 2019

In comparison to the general population, you see they are very engaged—they’re watching your videos, they’re visiting all the right pages—and they have a high conversion rate, downloading eBooks and registering for webinars. appeared first on Account-Based Marketing – Demandbase. Now it’s time to see what they’re doing.

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Ideal Customer Profiles Marketing Websites DemandBase B2B 77

The Mx Group

MAY 1, 2018

A recent Demand Gen Report survey shows overwhelming confidence in its potential: 93% of respondents said they consider ABM to be extremely or very important to overall organizational success. A new special report from Demand Gen Report can help marketers achieve the ABM success they’ve heard so much about. Know your buyer.

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Account Based Marketing Practices ABM Best Practices 59

TrustRadius Marketing

OCTOBER 3, 2022

Successful brands leverage intent and deal intelligence throughout the sales process by activating downstream intent data across their existing CRM, ABM and advertising platforms. And, by leveraging social proof from TrustRadius, brands can further increase conversion rates. Integrate intent data with existing platforms.

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Intent Data Intent Top of Funnel Enterprise Management 52

Directive Agency

MAY 20, 2020

Make sure you have a trackable goal (for example, conversions, conversion rate, etc.); For SaaS companies, your TAM can be best defined in LinkedIn, as you can determine the exact number of people available to interact with, similar to ABM (account-based marketing). This concentration on ABM + demographics is immense.

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Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

ClickZ

NOVEMBER 19, 2020

Using what is now close to nine months’ worth of internal data points like business metrics including web traffic, social media traffic, conversion rates, customer service metrics, and comparing them to sales, as well as publicly available data on COVID-19 (e.g., You’ll see lower cost of leads and more engagement.

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Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

KEO Marketing

AUGUST 3, 2017

Each practice incorporates a healthy balance of both outbound marketing and inbound marketing , a highly efficient way to generate sales leads with higher sales conversion rates. Best Practice #4: Try Account Based Marketing (ABM), 2017’s hottest outbound lead generation practice. About KEO Marketing . KEO Marketing Inc.,

Practices 54

Practices Account Based Marketing B2B Marketing Advertising Agencies 54

DemandBase

AUGUST 18, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. ABM like a boss! The rapid success of ABM is clearly driving demand for increased investment. What kind of budget does ABM require?

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Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

ClickZ

MARCH 27, 2020

30-second summary: Demandbase is an ABM platform for mid-market and enterprise B2B companies which was founded in 2006. Peter Isaacson, Demandbase’s CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience. Demandbase helped define and clarify ABM as a technology category.

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DemandBase CMO Account Based Marketing Top of Funnel 82

Engagio

JANUARY 5, 2021

Let’s walk through a framework for how we view personalization in ABM. Saying “Hi John, it was great bumping into you at the SiriusDecisions conference yesterday— let’s continue our conversation about your ABM strategy over coffee next week” is personalization. Taking a three-tiered approach to ABM personalization.

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Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Engagio

NOVEMBER 16, 2017

This year, 72% of companies surveyed increased their ABM budget, according to a study from the ITSMA and ABM Leadership Alliance. The rapid success of ABM is clearly driving demand for increased investment. How should a B2B marketing leader think about budgeting for ABM? What kind of budget does ABM require?

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Account Based Marketing Budget Programs ABM Marketing Budget Creation 97

Strategic-IC

NOVEMBER 10, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing trends this year. The 2020 State of ABM Report shows 94.2% of respondents now have an active ABM programme (up from 77% in 2019) with mature ABM programmes now accounting for 79% of all sales opportunities (vs. ABM delivers ROI. ABM delivers ROI.

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Account Based Marketing Ideal Customer Profiles ABM Stats 62

Strategic-IC

DECEMBER 7, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing trends this year. The 2020 State of ABM Report shows 94.2% of respondents now have an active ABM programme (up from 77% in 2019) with mature ABM programmes now accounting for 79% of all sales opportunities (vs. ABM delivers ROI. ABM delivers ROI.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

DealSignal

MARCH 29, 2018

Similarly, a winning ABM initiative also depends upon having your five “key players” each perform their role and interoperate nicely. Ladies and gentlemen, here’s the starting five for ABM: Systems , at Center, anchoring your offense. Complete, detailed info to help you plan, prioritize, and personalize your ABM engagement.

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Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

Directive Agency

FEBRUARY 22, 2019

Account-based marketing (ABM) platforms that include advertising solutions also share in this capability of uploading contact lists. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! The industry is evolving to Account Based Marketing (ABM) and persona-based marketing. 2012 – 2014 Average CPC).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

PureB2B

MAY 30, 2022

If you don't have an ABM program in place and aren’t sure how to start running one, you’re in the right place. We’re going to show you everything you should know about running an ABM program. An ABM strategy ensures that the key decision-makers within your target accounts are all engaged by your team. Let’s jump into the guide.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PureB2B

MAY 30, 2022

If you don't have an ABM program in place and aren’t sure how to start running one, you’re in the right place. We’re going to show you everything you should know about running an ABM program. An ABM strategy ensures that the key decision-makers within your target accounts are all engaged by your team. Let’s jump into the guide.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

ClickZ

JUNE 17, 2020

5: Demandbase: Account-based marketing (ABM) platform. Category : Account-based marketing (ABM). Founded in 2006, Demandbase is one of the first account-based marketing platforms for B2B marketing and sales enablement. The Demandbase platform leverages AI and machine learning to deliver actionable insights to users.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

DealSignal

MARCH 30, 2018

Similarly, a winning ABM initiative also depends upon having your five “key players” each perform their role and interoperate nicely. Data Complete, detailed info to help you plan, prioritize, and personalize your ABM engagement So you have your systems of record and engagement in place.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

The ABM Agency

APRIL 30, 2023

Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging. In this blog post, we will delve deeper into the world of ABM by discussing its benefits such as higher ROI and improved customer relationships.

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Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

NuSpark Consulting

JANUARY 14, 2017

Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. Targeting accounts by IP is the more sophisticated, ABM version of display targeting. As a result, you can market to a smaller, but more highly-curated, list of prospects for a better conversion rate.

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Account Based Marketing Paid Search Agency Ads Work Management 100

NetLine

AUGUST 2, 2023

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. Strategy 2: Account-Based Marketing (ABM) ABM is a targeted approach to B2B lead generation that focuses on high-value accounts rather than individual contacts.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Single Grain

APRIL 24, 2023

Results: Generated Leads, Increased CTR and Reduced Costs By putting Axure’s marketing dollars toward smarter avenues, they achieved a 32.04% CTR and reduced conversion costs by 0.51%, with an overall savings of 26.33%. Their cost per conversion decreased by 15.61% while maintaining a conversion rate of 7266.22%.

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Case Studies Case Study Paid Content Lead Generation 52