Madison Logic

MARCH 31, 2021

Global ABM Platform Madison Logic Releases Advanced Measurement Capabilities That Demonstrate Pipeline Impact and Marketing ROI. ML Platform Now Allows B2B Marketers to Measure and Optimize Performance Across Every Stage of the Funnel.

Account Based Marketing 40

Account Based Marketing ABM ROI Multi-Channel 40

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Versium

FEBRUARY 26, 2020

Versium included in Q1 2020 report focusing on emerging account-based marketing solutions providers. Redmond, WA (February 24, 2020) — Versium, a market-leading predictive analytics company, was cited recently by independent research firm Forrester as an “early stage” account-based marketing (ABM) solution provider.

Account Based Marketing 40

Account Based Marketing Marketing Report Analytics Research 40

Madison Logic

AUGUST 11, 2022

The ML Platform leverages proprietary data to identify target accounts and drive higher full-funnel engagement across multiple channels. As a relentless ally to our customer base, our technology provides deeper insights to help B2B marketers and advertisers reach customers more effectively and activate a unified, multi-channel strategy.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Zoominfo

OCTOBER 18, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Determining your company’s position in your market is crucial to identifying whether a demand-gen or lead-gen strategy is best for your growth goals. Reputation Includes content assets such as blogs and press releases 2.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Madison Logic

SEPTEMBER 24, 2019

Madison Logic, the leading global account-based marketing (ABM) platform, today announced the results of an independent commissioned Total Economic Impact™ (TEI) study by Forrester Consulting on behalf of Madison Logic. Through in-depth customer interviews, the Forrester.

Studies 40

Studies ROI Account Based Marketing Forrester 40

Anteriad

MARCH 31, 2022

The new name was announced today at Anteriad’s PowerB2B Growth Summit in Austin, TX, featuring B2B marketing experts discussing key topics including demand generation in an omnichannel world, optimizing ABM, and host of innovative analytics, modeling and data-driven approaches that the top B2B marketers are using today.

Class 52

Class Demand Generation Account Based Marketing ABM 52

Terminus

JANUARY 31, 2023

The report noted that Terminus’s advertising solution is “a well-constructed hybrid of in-house ad-tech with custom partner integrations in key places.” “Terminus is ahead of the B2B curve in its vision to enable audience targeting and privacy compliance in the post-cookie world,” The Forrester Wave : B2B Advertising Solutions, Q3 2022 report said.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Forrester 20

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Terminus

JANUARY 31, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. Key insights from Terminus’ new ABM Benchmark Report : B2B Digital Advertising include: Email and LinkedIn increase ROI for marketers.

Cost Per Thousand 20

Cost Per Thousand Paid Search Agency Spending CPM 20

Terminus

JANUARY 24, 2023

According to Terminus’ new ABM Benchmark Report : B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. Key insights from Terminus’ new ABM Benchmark Report : B2B Digital Advertising include: Email and LinkedIn increase ROI for marketers.

Cost Per Thousand 26

Cost Per Thousand Paid Search Agency Spending CPM 26

LeanData

JUNE 18, 2018

The two-day jam-packed event features a variety of general session keynotes, breakout sessions, and workshops on hot topics such as ABM, AI’s growing impact on integrated sales and marketing tech stacks, sales and marketing planning strategies, scaling operations to accelerate revenue growth, and more.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Directive Agency

FEBRUARY 22, 2019

Account-based marketing (ABM) platforms that include advertising solutions also share in this capability of uploading contact lists. Forrester Wave Reports. Forrester Wave Analyst Report – Landing Page). Boost press releases that generate buzz and social sharing around your new product announcement.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the Winner: Punch! the sales development team at Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Leadspace

JUNE 21, 2017

However, the difference is that while the “peak of inflated expectations” for other much-hyped marketing technologies (or terminologies — take a bow ABM ) still bear some semblance to reality, AI takes it to a whole new level.

Marketing AI 70

Marketing AI Lead Ranking Marketing Management Lead Scoring 70

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ. Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the Winner: Punch! Honorable Mentions: KPA, Pipefy. the sales development team at Punch! The Video Selling Attractor: Listen360.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Madison Logic

AUGUST 15, 2023

Company’s eighth appearance on annual list highlights its continued leadership solving the needs of global enterprises B2B organizations through its innovative ABM Platform NEW YORK, NY — August 15, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced it was ranked No.

Account Based Marketing 52

Account Based Marketing Lead Scoring Lead Ranking Multi-Channel 52

Terminus

DECEMBER 13, 2019

This blog was adapted from a recent webinar with Kula Partners, “The B2B Manufacturer’s Guide to ABM.” B2B manufacturers face some difficult market challenges: Long, complex sales cycles. Limited market data. In a nutshell: a way of focusing your marketing energy and resources on the people that can actually buy what you sell.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles ABM Sales Management 26

Full Circle Insights

SEPTEMBER 20, 2022

Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM. Full Circle ABM addresses the reality that nearly all modern B2B companies sell to buying groups rather than individuals. That’s why we’re introducing Full Circle ABM.”.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Full Circle Insights

DECEMBER 23, 2021

I’m excited to share that we’ll be rolling out additional new product enhancements and partnerships, but first, it might be helpful to share some trends we’re seeing in the marketplace that we believe marketing ops teams can capitalize on in the coming year. Increasingly, they’re looking for more effective ways to measure performance.

Full Circle Insights 96

Full Circle Insights Account Based Marketing Allocation Marketing Attribution 96

Full Circle Insights

MARCH 23, 2021

“B2B marketers currently have more access to performance data than ever before. The challenge is turning all that data into intelligence that gets used to drive better decisions,” wrote Ross Graber, Vice President and Principal Analyst at Forrester in his blog. Four Dashboards to Make Marketing Measurement Easy.

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Metadata

MARCH 18, 2021

Is a button under all the student’s desks that they could press if they’re confused or not. We can press confused. ” Nicolas Vandenberghe: “Let’s press confuse even more. That came out way before there was a category in like Gartner and Forrester in the standard analysts. Look at the space.”

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Metadata

FEBRUARY 16, 2021

And Amit, our CEO, got on stage and gave his keynote, and the press release went out that day, and the website updated and all the materials updated. And now she works with industry analysts and with the press and she launched the Reveal podcast, the Revenue Intelligence podcast. But is there really such a thing as an ABM platform?

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52

chiefmartech

MARCH 14, 2017

.” Then Jake DiMare , director of marketing at Digital Clarity , will explain The Meaning and Impact of Emerging Data Protection Regulations. He’ll describe how Groupon created a bid modifier based on data from non-SEM sources (e.g., conversion data from email, display, affiliates, etc.)

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47