Sat.Jan 27, 2024 - Fri.Feb 02, 2024

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How to transform customer experience with AI

Martech

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction.

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SEO Forecasting: Your Key to Navigating Google’s Evolution

Marketing Insider Group

With SEO forecasting, you’re about to become the Houdini of digital marketing , unlocking mysteries of future trends and user intentions with ease. Google’s substantial market share in search engines significantly influences how SEO strategies are developed and implemented. But fear not!

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Using genAI for growing a startup: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success.

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A deep dive into how marketers use MarTechBot

Martech

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

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OpenX Deal Library will compare alternatives to cookies

Martech

Deprecation is now happening and the promise of a solution like OpenX’s Deal Library is that marketers will finally begin to learn about the comparative performance of the alternatives. ID-Free Audience Deals (AI-powered analysis of digital journey patterns: Dstillery ID-free). CTV Deals (Samba TV).

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Learn to Use the Percentage of Sales Method to Improve Your Forecasting

Salesforce Marketing Cloud

After some research and analysis, the owner determined that company revenue would grow by about 20% in the coming year. Estimate revenue growth for the upcoming time period Using research and CRM data analysis, identify the percent increase (or decrease) your sales revenue is likely to see in the upcoming time period.

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MarTech Moment: You.com

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing In B2B marketing, staying ahead of the curve is essential. This is where You.com comes into play, offering a unique and powerful platform for B2B marketers to expand their reach and enhance their marketing strategies.