markempa

JUNE 23, 2014

'Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. So where do you even begin in terms of an automation strategy? In today’s B2B Lead Roundtable Blog post, we’ll look at three lead nurture tracks you should automate to aid your email marketing efforts from a MarketingSherpa Lead Gen Summit 2013 presentation featuring Keith Lincoln, Vice President of Marketing, SmartBear.

Lead Nurturing 261

Lead Nurturing Email Marketing Automation Marketing Management 261

Marketing Insider Group

JUNE 23, 2014

'Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days. 2 days! As NewsCred’s newly appointed Head of Strategy, I was honored to speak on the company’s behalf for the first time at the New York City meeting of the ef2b35 ;">Argyle Summit. “One common theme of this event has been change,” I said after joking that I was the only thing standing between the hungry crow

Banner Ads 179

Banner Ads Banners Work Management Ad Exchange 179

KoMarketing Associates

JUNE 23, 2014

'On June 18, English broadcaster and journalist Jeremy Paxman stated on Newsnight that Twitter is for people who “nothing going on between their ears, or nothing going on in their lives” as he left the show after 25 years on air. What would content marketers say in response to Paxman’s comments? Power is in the numbers, and there is a slew of statistics behind the effectiveness of Twitter marketing.

Twitter 176

Twitter Practices Best Practices Broadcasting 176

Marketing Craftmanship

JUNE 23, 2014

'In the early 1990s, Highlander Consulting was engaged by Phibro Energy to help introduce energy derivatives to Chief Financial Officers at corporations with substantial exposure to fluctuations in oil, gasoline and jet fuel prices. As part of an integrated marketing strategy, management legend Dr. Peter F. Drucker, then serving as a professor at Claremont Graduate School, was engaged to serve as keynote speaker at the Phibro Energy Risk Management Forum , held at The Metropolitan Club in New Yo

Allocation 169

Allocation Thought Leadership Work Management Consulting 169

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Crimson Marketing

JUNE 23, 2014

'With so much information available through the web, social media and an abundance of other channels, buyers no longer need sales representatives for information. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep. Consequently, corporate marketing teams are now responsible not only for finding, understanding, profiling and nurturing leads, but also for including and informing sales, so that prospects lead to revenue.

Planning 166

Planning Marketing & Strategy Marketing Strategy Multi-Channel 166

B2B Marketing Traction

JUNE 23, 2014

'Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Here are five ways to improve your marketing to your customers. 1. Remove any friction in your customer’s experience with your brand.

Loyalty 123

Loyalty B2B Marketing Planning B2B 123

Adobe Experience Cloud Blog

JUNE 23, 2014

'Author: Hana Abaza Any marketer worth her salt is results driven. Marketers understand that in order to make an impact on the bottom line, you need insight into how people are interacting with you, your product, and the company or brand as a whole. So why is it that only 28% of marketers are able to measure the ROI of their content marketing? Although content marketing has proven to increase awareness, generate leads , and lower the cost of acquisition, many marketers still struggle with two ke

ROI 105

ROI Content Marketing Marketing Automation Services Demand Generation 105

Hinge Marketing

JUNE 23, 2014

'Professional services firms have, at times, had rocky relationships with their marketing functions. This has too often led to unrealistic expectations, disappointment, and a marginalizing of the marketing function. This is truly a tragedy. An effective marketing team can have a profound impact on a modern professional services firm. When well staffed and well functioning, a marketing department can drive growth, profitability and a premium valuation.

Planning 79

Planning Paid Search Agency Ideal Customer Profiles Sales Qualified Leads 79

SugarCRM

JUNE 23, 2014

'The post Announcing: Homepage appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Lead Generation 89

Lead Generation Marketing Automation Automation Email Marketing 89

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

JUNE 23, 2014

'Today, promotional messages try to reach us pretty much 24/7. As we move about our lives, marketers and advertisers are constantly fighting for our attention -- and because of that, we''ve become pretty intolerant of interruptive promotional messages. People don’t want to hear a bunch of buzzwords, see an array of cliché images, or watch another talented celebrity be used as a prop or a mere endorsement.

Ads 60

Ads Advertisements Advertising Storytelling 60

i-Scoop

JUNE 23, 2014

'Do brands create stories? Do stories create brands? Or is the power of storytelling for brands and branding simply so pervasive we can’t even begin to see the end and the beginning? Storytelling of course is an ancient art (and part science) which is tackled in so many domains, from the study of ancient cultures […].

Storytelling 43

Storytelling Content Marketing Domain Content 43

Hubspot

JUNE 23, 2014

'The one time in my life I got a professional makeover, I was surprised at how much the little details mattered. Going into the makeover, I expected to walk out of it with crazy eye shadow colors, fake eyelashes, and bright red lipstick. I''m from New Jersey, so this was entirely possible. ;). But when they first spun my chair around, I felt like I looked exactly like myself, only way better.

Marketing Websites 57

Marketing Websites Peer-to-peer Consulting Case Studies 57

i-Scoop

JUNE 23, 2014

'Ethology’s Mike Corak was one of the keynote speakers at the Content Marketing Conference Europe, edition 2014. Mike’s keynote (see SlideShare below) was a feast for more experienced digital (content) marketers and touched many great content marketing areas such as working with topics instead of keywords, qualitative and quantitative content strategy, and a fully experience-driven […].

Content Marketing 43

Content Marketing Conference Content Marketing & Strategy 43

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

GreenRope

JUNE 23, 2014

Customer Centricity Should be at the Core of Customer Service. By Tatiana Ceresa. The Internet has changed the way organizations interact with their stakeholders, both internal and external. But, have companies truly made the effort to implement a strategy to communicate effectively with their internal audiences to effectively improve their external audiences?

Work Management 40

Work Management Marketing Management Service Customer Satisfaction 40

i-Scoop

JUNE 23, 2014

'There’s a lot of content out there. That much is for sure. We all have our habits of filtering and individual context of reading/viewing it. In my case the device I read most content on is my smartphone. And I’m far from the only one. “The future of email marketing lies in the ability to […].

Opinions 32

Opinions Content Mobile Marketing Email Marketing 32

GreenRope

JUNE 23, 2014

Customer Centricity Should be at the Core of Customer Service. By Tatiana Ceresa. The Internet has changed the way organizations interact with their stakeholders, both internal and external. But, have companies truly made the effort to implement a strategy to communicate effectively with their internal audiences to effectively improve their external audiences?

Work Management 40

Work Management Marketing Management Service Customer Satisfaction 40

Biznology

JUNE 23, 2014

'Repurposing: Content marketing made easy! Content marketers have it tough sometimes — creating all that content is no easy matter and staring down an empty editorial calendar with a nary a tweet in hand is enough to give any content marketer pause. It doesn’t have to be that way though. Done judiciously, repurposing existing content can help fill in those gaping holes in your editorial calendar and reduce some of the stress inherent to content marketing.

ROI 146

ROI Marketing Budget Creation Paid Search Agency Companies 146

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

GreenRope

JUNE 23, 2014

Customer Centricity Should be at the Core of Customer Service. By Tatiana Ceresa. The Internet has changed the way organizations interact with their stakeholders, both internal and external. But, have companies truly made the effort to implement a strategy to communicate effectively with their internal audiences to effectively improve their external audiences?

Work Management 40

Work Management Marketing Management Service Customer Satisfaction 40

Hubspot

JUNE 23, 2014

'If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. All of this buzz about “organic reach decline” simply means brand Page posts are becoming less visible in Fans’ News Feeds, which means fewer clicks, comments, and shares.

Facebook 61

Facebook Advertising Agencies Paid Search Agency Mobile Advertising 61

GreenRope

JUNE 23, 2014

Customer Centricity Should be at the Core of Customer Service. By Tatiana Ceresa. The Internet has changed the way organizations interact with their stakeholders, both internal and external. But, have companies truly made the effort to implement a strategy to communicate effectively with their internal audiences to effectively improve their external audiences?

Work Management 40

Work Management Marketing Management Service Customer Satisfaction 40

Hubspot

JUNE 23, 2014

'Over the past few years, mobile email opens have seen explosive growth. While they are now holding steady around 45% of all email opens, three years ago, they accounted for only 11% of opens -- which is a 309% increase since April 2011. Not only are mobile opens growing, but they''re also cannibalizing desktop and webmail opens. Desktop opens have decreased 53% in the past three years and now represent 28% of opens.

Multi-Touch Attribution 60

Multi-Touch Attribution Optimization Paid Search Agency Mobile Marketing 60

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

GreenRope

JUNE 23, 2014

Customer Centricity Should be at the Core of Customer Service. By Tatiana Ceresa. The Internet has changed the way organizations interact with their stakeholders, both internal and external. But, have companies truly made the effort to implement a strategy to communicate effectively with their internal audiences to effectively improve their external audiences?

Work Management 40

Work Management Marketing Management Service Customer Satisfaction 40

GreenRope

JUNE 23, 2014

Customer Centricity Should be at the Core of Customer Service. By Tatiana Ceresa. The Internet has changed the way organizations interact with their stakeholders, both internal and external. But, have companies truly made the effort to implement a strategy to communicate effectively with their internal audiences to effectively improve their external audiences?

Work Management 40

Work Management Marketing Management Service Customer Satisfaction 40

GreenRope

JUNE 23, 2014

Customer Centricity Should be at the Core of Customer Service. By Tatiana Ceresa. The Internet has changed the way organizations interact with their stakeholders, both internal and external. But, have companies truly made the effort to implement a strategy to communicate effectively with their internal audiences to effectively improve their external audiences?

Work Management 40

Work Management Marketing Management Service Customer Satisfaction 40

GreenRope

JUNE 23, 2014

Customer Centricity Should be at the Core of Customer Service. By Tatiana Ceresa. The Internet has changed the way organizations interact with their stakeholders, both internal and external. But, have companies truly made the effort to implement a strategy to communicate effectively with their internal audiences to effectively improve their external audiences?

Work Management 40

Work Management Marketing Management Service Customer Satisfaction 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

GreenRope

JUNE 23, 2014

Customer Centricity Should be at the Core of Customer Service. By Tatiana Ceresa. The Internet has changed the way organizations interact with their stakeholders, both internal and external. But, have companies truly made the effort to implement a strategy to communicate effectively with their internal audiences to effectively improve their external audiences?

Work Management 40

Work Management Marketing Management Service Customer Satisfaction 40

GreenRope

JUNE 23, 2014

Customer Centricity Should be at the Core of Customer Service. By Tatiana Ceresa. The Internet has changed the way organizations interact with their stakeholders, both internal and external. But, have companies truly made the effort to implement a strategy to communicate effectively with their internal audiences to effectively improve their external audiences?

Work Management 40

Work Management Marketing Management Service Customer Satisfaction 40

GreenRope

JUNE 23, 2014

Customer Centricity Should be at the Core of Customer Service. By Tatiana Ceresa. The Internet has changed the way organizations interact with their stakeholders, both internal and external. But, have companies truly made the effort to implement a strategy to communicate effectively with their internal audiences to effectively improve their external audiences?

Work Management 40

Work Management Marketing Management Service Customer Satisfaction 40