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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. So, how can marketers reach this broad and profitable segment? This is especially true in large urban centers. TV is as efficient as it is effective. Outspend on Temu.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Consent obtained prior to direct marketing. What Do All These Privacy Laws Have in Common? Consent for Adtech cookies. Attorney General.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

Marketers can’t call Google’s bluff anymore. LiveRamp’s RampID and Google’s PAIR and Privacy Sandbox. While first-party data, retail media networks, and even zero-party data still have their place, the market necessitates a number of tools to work together to support a post-cookie solution. In comes alternative data!

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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. This shift in consumer behavior is reshaping marketing strategies and pushing brands to align their values with those of their customers.

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What Will Marketing Look Like in 2030?

Digital B2B Marketing

Over the last few months, I have been thinking about the world he is coming in to, how it is changing and what marketing, one of my focuses, will look like as grows up. Marketing Will Move to the Extremes Every day it becomes more difficult for marketers to get and keep our attention. Aggressive Interruption. Extreme Value.

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AI Statistics 2024: Your Cheat Sheet to Understanding the Future

Outgrow

billion market in 2023 for AI, it’s projected to balloon to $1.8 trillion by 2030. The Natural language processing (NPL) market is projected to rocket past $112 billion by 2030 , transforming how we interact with technology. The self-driving car market is projected to grow from 20.3 million by 2030.