Televerde

OCTOBER 19, 2020

A major transformation is underway in B2B marketing – and not just digital transformation. You’ll see digital marketing trends reflect changing expectations over the next year or so. You’ll see digital marketing trends reflect changing expectations over the next year or so.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

Zoominfo

OCTOBER 23, 2019

47% of digitally mature organizations say they have a defined AI strategy ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ).

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

ClickDimensions

SEPTEMBER 30, 2021

What is marketing maturity? In its simplest definition, it is the move from a seller-centric to a buyer-centric approach to marketing. These increasing levels of maturity correspond with increasing levels of digital marketing sophistication and expertise. And for many, that requires marketing maturity growth.

Planning 98

Planning Gartner Digital Transformation B2B Sales 98

Biznology

DECEMBER 4, 2017

This people-first roadmap is designed to expand digital wealth and take back the lead from Facebook and Google. Start universal prosperity: digital wealth for all. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step.

Work Management 134

Work Management Lead Ranking Class Marketing Management 134

Sprout Social

JUNE 17, 2021

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. 68% of consumers agree that social media enables them to interact with brands and companies.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Biznology

AUGUST 21, 2017

Then scale digitally worldwide. By 2025 the dominant platforms aim to capture most of the world’s digital economy through addictive technologies, AI, robotics, universal tracking-advertising-persuasion, cost elimination, and automated jobs. The Digital Convergence Wars of 2020-2025.

Amazon 158

Amazon Marketing Automation Services Custom Publishing Lead Ranking 158

Biznology

AUGUST 28, 2017

How fast will that make markets grow? How much will corporate profits increase in a digital economy that produces universal wealth?​. They have mastered today’s markets, and built the size, strength, and speed to defeat head-on competitors. This spreads your new platform to more industries and markets.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Martech

JANUARY 10, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and here are some cheerful thoughts about the metaverse. You have your metaverse marketing strategy in place, right? trillion space by 2025. What we’re reading.

Internet Marketing 112

Internet Marketing Social Media Interactive Marketing Course 112

The Customer

OCTOBER 6, 2021

In this edition of TheCustomer Quick-Take: CMOs get vindicated, the rise of the belief-driven consumer, there’s a LOT of loyalty money on the table, and guidance for your digital transformation. Quick-Take: By 2025, 95 per cent of consumer interactions with a brand will be via AI. DIGITAL TRANSFORMATION.

Digital Transformation 52

Digital Transformation Loyalty Lead Ranking Marketing Management 52

Bannerflow

JANUARY 11, 2023

In 2021, according to Statista , global programmatic advertising spend reached $418 billion as advertisers looked to leverage the dynamic and efficient digital advertising format. And by 2025, annual spend is expected to reach $271 billion. The format exists across various digital channels, from video to mobile and display to social.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Mobile Advertising 52

Seismic

JANUARY 21, 2021

As organizations prepare to navigate 2021 and beyond, the ability to deliver exceptional digital customer experiences will be critical for success. The acceleration of digital transformation in sales will only continue. By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels.

Top of Funnel 102

Top of Funnel Marketing AI Analytics Organization 102

Biznology

AUGUST 7, 2017

According to the stock market, the digital winners drive the world’s biggest valuations—the most valuable companies. 21st-century publishing platforms evolve two-way, interactive, always-on interactions. They embedding Active Knowledge content and actionable options inside every interaction.

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Hinge Marketing

DECEMBER 12, 2019

There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features. The Major Trends in Marketing Automation. Adoption of marketing automation is spreading.

Marketing Automation Services 95

Marketing Automation Services Enterprise Management Work Management Marketing Management 95

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Conversica

JUNE 8, 2021

COVID-19 served as a forcing function for digital transformation in 2020. As a result, businesses quickly pivoted from traditional go-to-market strategies to now conducting business 100% online. According to Gartner, “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” [1]

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. The State of Content Marketing. How do you compare?

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Martech Advisor

NOVEMBER 20, 2019

Technology and digitization have changed market dynamics and consumer behavior. To keep up with mobile, tech-savvy customers, it is imperative to shift from traditional to digital marketing. The shift from traditional to digital marketing is inevitable but never easy.

Brand Identity 61

Brand Identity Branding Allocation Peer-to-peer 61

chiefmartech

DECEMBER 3, 2020

But it’s by integrating that data into the design and delivery of remarkable customer experiences that marketers create orders of magnitude greater value for their organizations. From now through to 2025, the number of market providers and data products within data marketplaces and exchanges are expected to grow by 25% a year.

Trends 101

Trends Enterprise Management Work Management Marketing Management 101

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Business Brainz

JULY 11, 2021

No one can deny how crucial insight is for the success of any marketing strategy. Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Sana Commerce

OCTOBER 4, 2021

In the face of B2B sales’ digital transformation, should your sales strategy follow suit? Lessons learned from the digital transformation of B2B sales. In recent years, many B2B organizations have chosen to embrace digital to get ahead of change ? whether market-, business-, or customer-related.

Digital Transformation 52

Digital Transformation B2B Sales Enterprise Management B2B 52

Outreach

SEPTEMBER 2, 2021

For example, tracking social media likes could serve as a useful metric for marketing purposes, but it won’t necessarily give much insight into whether you’re on track with your sales goals. The impact of the pandemic has altered the B2B sales landscape, forcing organizations to embrace digital transformation to stay competitive.

Top of Funnel 52

Top of Funnel Webinar Metrics Lead Ranking Lead Scoring 52

Biznology

AUGUST 14, 2017

This Media 2025 series is how to capture—and own—the digital future of media, publishing, and advertising. It’s your roadmap to your digital future. The big surprise: Global digital transformation will converge life, work, business, entertainment, and everything. They’ll expect no less from you.

First-Mover Advantage 169

First-Mover Advantage Digital Transformation Touchpoints Advertisements 169

Hubspot

FEBRUARY 8, 2023

Interacting with humans intelligently.The Need for Artificial Intelligence in Sales The Need for Artificial Intelligence in Sales An estimated 33% of an inside sales rep’s time is spent actively selling. Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025.

Marketing AI 82

Marketing AI RFP Work Management Marketing Management 82

Salesforce Marketing Cloud

MAY 31, 2023

Regardless of industry or what you’re selling, delighting your customers is key to your success — where trust, personalization, and seamless interactions intersect. Eighty-five percent of customers expect consistency across their interactions with an organization. But making customers happy is often easier said than done.

Ideal Customer Profiles 98

Ideal Customer Profiles Paid Search Agency Enterprise Management Ad Building 98

Martech

JUNE 14, 2022

With these growth numbers, Insider Intelligence expects that the worldwide e-commerce market will reach $5 trillion in 2022, and $6 trillion will be hit only two years later in 2024. As such, retailers are facing a challenge in their efforts to differentiate themselves and stay competitive in a tough market. Why we care.

Ad Exchange 107

Ad Exchange Business Work Management Advertising Agencies 107

Salesforce Marketing Cloud

JUNE 20, 2023

The amount of data generated globally will double every 12 hours by 2025. What it means for customers: Customers get improved experiences across the board, including personalized product recommendations and just the right marketing messages, delivered at just the right time. Big data means large and complex amounts of information.

Marketing AI 98

Marketing AI Lead Ranking Storytelling Privacy 98

Valasys

APRIL 17, 2023

Table of Content: What marketing technologies will dominate 2023? What is Automation Tool in Marketing? Why marketing automation is a must in your 2023 strategy? Top Marketing Automation Tools in 2023 Future Trends of Marketing Automation Tools What marketing technologies will dominate 2023? There’s more!

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

Hinge Marketing

APRIL 23, 2018

If you’re a bit confused about marketing automation in the professional services, you are not alone. Let’s start with what professional services marketing automation (MA) means. Marketing Automation Defined. It allows firms to simultaneously personalize and scale their marketing programs. Social media marketing.

Marketing Automation Services 74

Marketing Automation Services Enterprise Management Work Management Marketing Management 74

Biznology

JULY 31, 2017

A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. This Media 2025 series introduces new technology for a media-based, two-way, always-on Digital Earth. This global digital transformation will be different because of digital’s speed and scale.

Marketing Automation Services 156

Marketing Automation Services Advertising Agencies Lead Ranking Advertisements 156

Hinge Marketing

APRIL 17, 2019

In this article, I’ll present six marketing automation use-cases to help you as you consider your own martech stack. I’ll also address the top benefits of marketing automation. I’d like to start first, though, with a definition of professional services marketing automation (MA). Marketing Automation Defined.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

chiefmartech

JANUARY 5, 2018

This is part 4 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you have not yet read Part 1: Digital Transformation (2018 Update) , Part 2: Microservices & APIs (2018 Update) , or Part 3: Vertical Competition (2018 Update) , you might want to start there.

Marketing AI 56

Marketing AI Work Management Marketing Management Touchpoints 56