Hinge Marketing

FEBRUARY 22, 2024

That means professional services firms need to adapt their marketing strategies to address a fickle, evolving marketplace. We’ve selected five key findings from the study that firms like yours can use to compare against your own marketing strategy as you drive toward sustained growth. Why the change?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Key trends for 2024 Of the many macro-trends identified by Winterberry, here are the ones that caught my attention: Connected commerce will accelerate.

Trends 113

Trends Work Management Advertising Agencies Marketing Management 113

Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. I’ve also seen a lot of B2B freelance writers go into content marketing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Only B2B

FEBRUARY 21, 2024

Gone are the days of B2B marketing campaigns that land with a thud! Read more: Must Read : The Power of Intent Data in Lead Generation Understanding Intent Data in b2b marketing Think of intent data as the crystal ball of B2B marketing. Traditional marketing data: not a good idea. Forget them! What is Intent Data, anyway?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Scoop.it

AUGUST 25, 2022

Natural language processing is one of the hottest areas of artificial intelligence. NLP spending has gone up to 30% in some markets, and the market for NLP products and services is bound to increase to more than $25 billion by 2024. . NLP vs AI vs Machine Learning. “Alexa, I like this song.”

Marketing AI 64

Marketing AI Process Top of Funnel Lead Ranking 64

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO.

Marketing AI 102

Marketing AI eCommerce Peer-to-peer CMO 102

Hubspot

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. On the other hand, only 6% think that AI is overhyped and useless.

Marketing AI 54

Marketing AI Tips Work Management Ethics 54

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Subscribe to a newsletter.

Merchandising 108

Merchandising Marketing Analytics Tools Conversion Lead Ranking 108

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. You don’t need the entire B2B market to buy from you. All told, we analyzed more than 5.4

Demand 52

Demand B2B Webinar Metrics Intent 52

FunnelEnvy

APRIL 1, 2024

With the rise of innovations like Artificial Intelligence (AI) and Big Data, we can expect the SaaS industry to offer even more powerful and specialized solutions. The rise of inbound marketing focused on attracting potential customers through valuable content and building trust, perfectly complements the SaaS model.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

DealSignal

FEBRUARY 1, 2024

For our 2023 forecast, we’ve included insights from several B2B marketers. For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023. A significant catalyst for this transformation is the anticipated discontinuation of third-party cookies by Q3 of 2024.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

Martech

JANUARY 8, 2024

Everyone is talking about AI, but what does the future hold? One of the biggest questions in martech is how artificial intelligence will affect it. Q: Because many, many marketers are still figuring out generative AI, what is an essential thing marketers need to understand about it? End of discussion.

Marketing AI 67

Marketing AI API Terms and Conditions Paper 67

ClickZ

AUGUST 15, 2019

The global content management market accounted for just under $5 billion in 2017 and is expected to reach over $14 billion by 2024. The market is comprised of three flavors of CMS which include traditional, “headless” and hybrid CMS. But this approach is IT-heavy and can restrict the maneuverability of the marketing team.

CMS Development 71

CMS Development Work Management Touchpoints Marketing Management 71

BDB

FEBRUARY 14, 2024

Video has always been a sure-fire to grab our attention as consumers, and in 2024, it’s becoming even more of a top priority for B2B companies, too. In fact, they’re planning on spending more on video than any other type of content in 2024, so we anticipate a significant boost in the utilisation of this format this year.

Top of Funnel 26

Top of Funnel Marketing AI B2B Marketing Video Marketing 26

BDB

FEBRUARY 12, 2024

Video has always been a sure-fire to grab our attention as consumers, and in 2024, it’s becoming even more of a top priority for B2B companies, too. In fact, they’re planning on spending more on video than any other type of content in 2024, so we anticipate a significant boost in the utilisation of this format this year.

Top of Funnel 26

Top of Funnel Marketing AI B2B Marketing Video Marketing 26

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. The marketing automation software market is set to grow from $3.3 The marketing automation software market is set to grow from $3.3

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

DealSignal

JANUARY 31, 2023

For our 2023 forecast, we’ve included insights from several B2B marketers. For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023. “Optimization of video content will be a big digital marketing trend for 2023.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing Management 52

accelerate agency

APRIL 11, 2023

billion by 2024. Since then, more businesses have appreciated the necessity to incorporate a SaaS business model within their small business and enterprise software systems alike, in order to retain customers and pursue scalable and sustainable growth through digital marketing tools.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

Hubspot

JUNE 1, 2017

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. We were thrilled to learn marketing managers had only a 1.4% chance of our jobs being automated or replaced by robots and artificial intelligence. 1) Telemarketers.

Marketing AI 101

Marketing AI Work Management Marketing Management Telemarketing 101