Hinge Marketing

FEBRUARY 22, 2024

High Growth Firms Prioritize Content Marketing Producing high-quality content is High Growth firms’ top marketing priority in 2024. Educational content such as blog posts, executive guides, white paper and ebooks address this need. Today’s buyer journey often begins long before a company is ready to find a service provider.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Effective landing pages take time to optimize.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Bluetext

JANUARY 26, 2024

This refers to everything from the type of paper you use for collateral to the ink you use on that paper. The post Establishing Sustainable Branding 2024 appeared first on Bluetext. With so many options available today, there’s no excuse to not use environmentally friendly materials. Contact Bluetext today to get started.

Brand Identity 37

Brand Identity Branding Trade Show Paper 37

Trade Press Services

MARCH 11, 2024

What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. The post The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije appeared first on Trade Press Services.

B2B Thought Leadership 111

B2B Thought Leadership Conversion B2B Thought Leadership 111

Only B2B

FEBRUARY 21, 2024

Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. The post How to Leverage Intent Data for Personalized B2B Marketing to Achieve Sales Target in 2024? There are two main types to understand: 1. It’s a clear signal of active interest and purchase intent.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

SocialPilot

DECEMBER 6, 2023

Grab a pen and paper and in the center write the topic that you want to be known for. The post 5 Personal Branding Tips For You to Stand Out in 2024 appeared first on SocialPilot. Creating a visualization of this information is a great exercise to help you decide what it is that sets you apart. That’s the magic formula.

Personalization 89

Personalization Brand Identity Branding Tips 89

Zoominfo

MARCH 10, 2021

However, in a sponsored research report, IDC estimated that Salesforce’s ecosystem will be six times the size of Salesforce itself by 2024 , which provides some context to the overall CRM field. From 2019 through 2024, “Salesforce and its ecosystem are expected to enable the creation of 4.2

Work Management 246

Work Management Analysis Cost Marketing Management 246

chiefmartech

MARCH 15, 2021

Last week, IDC released a white paper that sizes the ecosystem of products and services around HubSpot’s platform. billion in 2024. The “nearly $19 billion” in new opportunity is all the additional ecosystem revenue that IDC predicts in 2021-2024, above the baseline for $4.8 In 2024, that number will be $4.2

Hubspot 61

Hubspot Advertising Agencies Paper Software 61

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024. Marketers glommed onto it, plotting their future strategy on its gospel truth. The reason: convenience.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. The Rise of AI in Franchise Marketing Artificial intelligence (AI) made a big splash in the marketing world in 2023 and is showing no signs of slowing down in 2024. Businesses must keep pace with the latest developments to stay ahead of the competition.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

SpotMe Blog

OCTOBER 7, 2023

You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. Having everything synchronized on one app, there is no need for outdated spreadsheets and paper forms.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from.

Trends 111

Trends Work Management Marketing Management Advertising Agencies 111

Zoominfo

MARCH 10, 2021

However, in a sponsored research report, IDC estimated that Salesforce’s ecosystem will be six times the size of Salesforce itself by 2024 , which provides some context to the overall CRM field. From 2019 through 2024, “Salesforce and its ecosystem are expected to enable the creation of 4.2

Work Management 130

Work Management Analysis Marketing Management Cost 130

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Martech

MARCH 11, 2024

But hopefully, we can get leadership to stop creating unnecessary busy work for the whole organization in 2024. You don’t have to stop creating your ebooks, white papers or sales enablement sheets. Stop sending busy work to the Sales team. This is more of an executive leadership conversation. Verdict: No new tech needed 6.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Brand Identity 81

Martech

JANUARY 10, 2024

Writing an internal research paper for consumption amongst peers — writing within corporate, which basically means writing in “PowerPoint speak” — is so different from writing in the context of contributing to MarTech. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Marketing AI 100

Marketing AI eCommerce Peer-to-peer CMO 100

NetLine

APRIL 11, 2023

more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. The (Evolving) Relationship Between Buying Journey and Content Format Marketers promoted 30% more White Papers than eBooks in 2022. eBooks represented 33.6% of total registrations and were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52

ClearVoice

NOVEMBER 25, 2022

Google may have extended support for third-party cookies until 2024. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. First-party data collection. Brand humanization.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Thinkers360

FEBRUARY 28, 2024

This could include: Industry research reports and white papers tailored to their specific area of focus. In 2024, B2B influencer marketing transcends mere brand exposure, embracing deep, enduring partnerships for authentic narratives. Provide Valuable Content and Resources: Analysts and influencers are inundated with information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Martech

FEBRUARY 24, 2022

According to Statista.com , there are already 1 billion active AR users worldwide, and the number will almost double by 2024. The course materials were designed and presented by Patrick Johnson, CEO and founder of the global AR agency, Rock Paper Reality.

Planning 130

Planning Advertising Agencies Paid Search Agency Mobile Advertising 130

Lead Forensics

NOVEMBER 23, 2023

They may then be encouraged to hand over their name and email address in exchange for a white paper. For example, they may find your site after seeing a blog post on LinkedIn that offers advice on a topic they are interested in. They may then read another post it links to, which is more in-depth. appeared first on Lead Forensics.

Lead Generation 52

Lead Generation Marketing Websites Generation Leads 52

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

FunnelEnvy

APRIL 1, 2024

Top B2B Demand Gen Strategies for SaaS Companies in 2024 Demand generation works best when campaigns combine marketing tactics, such as content marketing, SEO, social media, paid advertising, and email marketing. If you have questions about your 2024 B2B demand gen strategies, don’t hesitate to reach out today to start the conversation.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Kevin Indig

MAY 29, 2023

Google, for instance, could face a $6-billion hike in expenses by 2024 if ChatGPT-like AI were to handle half the queries it receives with 50-word answers, analysts projected. A query like “can essential oils cure cancer” returns a correct answer and even leverages research papers.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

DealSignal

FEBRUARY 1, 2024

B2B Marketing Trends: Tactics to Deploy in 2024 Ethical data collection In the evolving landscape of B2B marketing, ethical data collection emerges as an indispensable skill set. As we navigate through 2024, creativity and transparency will be paramount in understanding customer behavior and preferences.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. The “2024 State of B2B Content Consumption & Demand Report” can be downloaded from the NetLine Website (registration required).

Trends 299

Trends B2B Thought Leadership B2B Content 299

Walker Sands

DECEMBER 1, 2023

That can include purchases, of course, but also extends to actions like downloading a white paper, filling out a form or reading a specific number of pages. Note: Universal Analytics properties stopped processing new data in July 2023 and users will lose access to the UA interface and API beginning July 2024.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Stevens & Tate

AUGUST 10, 2020

Examples of services include fake passports, fake degrees or diplomas, drug test aids, exam or paper writing services, invalid reviews and clicks, and fake social media endorsements. This year’s lost growth in mobile ad spending will affect overall spending through at least 2024.

Trends 63

Trends Spyware Work Management Paid Search Agency 63

Single Grain

DECEMBER 8, 2023

Website Conversions: Use website conversions if you want users to take a specific action on your website, such as making a purchase, signing up for a free trial or downloading a white paper. The post The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024 appeared first on Single Grain.

Paid Content 105

Paid Content Paid Search Agency Linkedin Ads 105

ClickZ

AUGUST 15, 2019

The global content management market accounted for just under $5 billion in 2017 and is expected to reach over $14 billion by 2024. The market is comprised of three flavors of CMS which include traditional, “headless” and hybrid CMS.

CMS Development 62

CMS Development Work Management Touchpoints Marketing Management 62

The Forward Observer

NOVEMBER 27, 2023

2024 Day-to-Day Calendar: A Year Of Doing Work That Matters by Seth Godin About the Calendar Start your day with a motivating message from entrepreneur, bestselling author, and popular speaker Seth Godin. Be informed, inspired, and challenged with this new daily calendar. ″x 4.5″ ″x 4.5″

Click Rate 130

Click Rate Amazon Marketing & Strategy Paid Search Agency 130

Scoop.it

AUGUST 25, 2022

NLP spending has gone up to 30% in some markets, and the market for NLP products and services is bound to increase to more than $25 billion by 2024. . In his 1950 paper Computing Machinery and Intelligence , he described a test for an intelligent machine that could understand and respond to natural human conversation.

Marketing AI 64

Marketing AI Top of Funnel Process Lead Ranking 64

SalesIntel

DECEMBER 6, 2023

However, there are a few new additions to the list for 2024. E-signature and Document Tracking For those who are not aware of this type of tool, e-signature and document tracking tools are replacing the putting pen to paper method. At the start of the year, we already listed the must-have sales enablement tools for 2023.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Hubspot

JULY 13, 2023

Table of Contents The Top 8 Concerns About Using AI 6 Tips for Addressing AI Fears The Top 8 Concerns About Using AI Of sales professionals, 57% think that most salespeople will use AI in their roles by 2024, according to HubSpot’s State of AI report. On the other hand, only 6% think that AI is overhyped and useless.

Marketing AI 52

Marketing AI Tips Work Management Ethics 52

Huptech Web

OCTOBER 27, 2023

Create a white paper on a relevant eCommerce industry topic, such as The Future of eCommerce in 2023 , and require users to fill out a form to download it. The post Navigating Gated Content in eCommerce Marketing Strategies: 2024 appeared first on Huptech Web.

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

BDB

FEBRUARY 12, 2024

Video has always been a sure-fire to grab our attention as consumers, and in 2024, it’s becoming even more of a top priority for B2B companies, too. In fact, they’re planning on spending more on video than any other type of content in 2024, so we anticipate a significant boost in the utilisation of this format this year.

Top of Funnel 26

Top of Funnel Marketing AI B2B Marketing Video Marketing 26

BDB

FEBRUARY 14, 2024

Video has always been a sure-fire to grab our attention as consumers, and in 2024, it’s becoming even more of a top priority for B2B companies, too. In fact, they’re planning on spending more on video than any other type of content in 2024, so we anticipate a significant boost in the utilisation of this format this year.

Top of Funnel 26

Top of Funnel Marketing AI B2B Marketing Video Marketing 26